Wipro Limited announced the appointment of Mohammed Areff as the Country Head & Managing Director for the Middle East. Areff will focus on Wipro's vision for business growth, localization, brand building and significant transformational and modernization engagements with clients in key sectors across the region. Areff is a veteran bringing in over two decades of experience with various multinationals in the Middle East and has held lead roles in spearheading client transformations across various industries. In his most recent role, Areff was the Regional Director of Microsoft Gulf where he was responsible for driving successful customer outcomes by leveraging technology deployments and implementations across multi-cloud environments, leveraging Data and AI, CRM, ERP, Enterprise Security, and incorporating the use of Microsoft's Productivity and Collaboration
tools. He also led teams across various industry verticals providing the sales and technical specialization on new business and premium cloud solutions. Prior to that, Areff developed extensive expertise in the Middle East Managed Services space through leadership roles at NCR Corporation and Avaya. Areff will report to N.S. Bala, CEO APMEA, Wipro Limited.