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    WTB   GB00B1KJJ408

WHITBREAD PLC

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Whitbread : PREMIER INN LAUNCHES BRAND NEW VEGAN SAUSAGE AT BREAKFAST

11/18/2021 | 07:33am EST
PREMIER INN LAUNCHES BRAND NEW VEGAN SAUSAGE AT BREAKFAST

18 Nov 2021Brand

New meat free GARDEN GOURMET sausage is now available as part of the Premier Inn breakfast

November is World Vegan Month, and what better way to celebrate than by tucking into the new vegan Garden Gourmet sausage as part of Premier Inn's updated breakfast selection.

The new product is now available in all Premier Inn hotels and their associated Whitbread restaurant (Beefeater, Brewers Fayre, Bar + Block, Cookhouse + Pub, Table Table, Whitbread Inns and Premier Inn restaurants) and is in addition to all of the existing cooked and continental selection.

Guests who follow a vegan diet or perhaps want to try a plant-based alternative can order what they want from the cooked selection - whether that is simply a plate of the new vegan sausages and hash browns or the full works.

The generous breakfast is perfect for those who love a cooked breakfast with all the trimmings, and now offers vegans an equally great choice of items. The vegan cooked option includes Garden Gourmet Cumberland sausages, hash browns, beans, cooked grilled tomatoes and mushrooms.

Toast, crumpets and bagels, unlimited hot drinks, a choice of fruit juices, cereals and porridge with a diary free soya option are all available on the continental selection for those looking for an alternative option.

Simon Jones, Premier Inn Managing Director said "Breakfast is one of the most important meals of the day, and we are delighted to now offer guests even more choice so they can rest easy knowing there's a tasty option available for them.

Our new vegan sausages are a much requested, exciting addition to the Premier Inn breakfast menu and hope that they will appeal not only to our vegan diners, but those looking to reduce their meat intake."

Lyn Little from Garden Gourmet said "Our new flavour-packed GARDEN GOURMET Cumberland Sausage not only tastes delicious but also offers Premier Inn guests a nutritionally balanced plant-based alternative which is high in protein* and fibre. As part of our commitment to building a sustainable brand, GARDEN GOURMET is on track to become carbon neutral in 2022.

We can't wait for guests to try them for themselves - they are in for a real treat."

To find out more about breakfast visit premierinn.com. All Premier Inn hotels with a Whitbread restaurant now offer the Garden Gourmet Cumberland sausage.

The vegan sausage is part of a newly launched vegan range including the Garden Gourmet Sensational™ Burger, now available in all Whitbread restaurants.

NOTES:

*Protein contributes to the maintenance of muscle mass, as part of a healthy diet and lifestyle

Premier Inn vegan breakfast range includes as much as you like from the following:

Cooked selection:

GARDEN GOURMET Cumberland sausage

Hash browns

Grilled tomatoes

Baked beans

Closed cup mushrooms

Continental selection:

White, malted or gluten free bread

Bagels

Crumpets

A selection of whole fruits

Fruit Salad mix

Red Berry mix

Cornflakes

Weetabix

Porridge made with Alpro Soya

Alpro Soya

Jams, preserves and spread

Premier Inn breakfast is priced from £9.50, plus with every adult purchasing a full breakfast up to two children aged 15 and under eat breakfast for free.

If you would like to try a Premier Inn vegan breakfast for yourself please contact Natalie.McConnon@whitbread.com or premierinn@golin.com to book in.

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Disclaimer

Whitbread plc published this content on 18 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 November 2021 12:32:02 UTC.


ę Publicnow 2021
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Adam Alexander Crozier Chairman
Nigel Jones Director-Group Operations
Christopher John Kennedy Independent Non-Executive Director