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WENDEL

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Wendel : Stahl strengthens leather-finishing offering with full integration of Pielcolor

08/26/2021 | 03:41am EDT

Waalwijk, the Netherlands, 24 August 2021 - Stahl, an active proponent of responsible chemistry, today announces plans to fully integrate its leather-finishing subsidiary, PielColor, into its core business by the end of 2021. The move will see PielColor's products and expertise brought entirely in house, strengthening Stahl's offering to its customers while improving the visibility and reach of the PielColor brand.

Stahl acquired PielColor, a company specializing in the manufacture and marketing of chemical products for leather finishing, in 2004. The subsidiary focuses on specific customer segments within the leather market, such as high-fashion brands, and is known by customers for its support-driven and solutions-oriented approach. PielColor also offers several innovative product lines, including a range of low-impact water-based topcoats, which it is able to tailor to its customers' requirements.

In late 2020, the decision was taken to fully integrate PielColor, positioning it alongside Stahl as a core brand within the Stahl group. Full integration will strengthen Stahl's position in the leather-finishing market by leveraging PielColor's well-established reputation and extensive range of innovative responsible chemistry solutions. Marketing PielColor as a Stahl group brand will also drive the visibility and market reach of PielColor products, including in regions where they are less well established.

The integration program will continue to take place over the remainder of 2021, with all parts of the PielColor business expected to be fully operational under the new structure by the end of the year.

Xavier Rafols at Stahl: 'PielColor has been adding tremendous value to the Stahl family for more than 15 years. Now it is time to take the next step by integrating PielColor fully into the group as a key brand alongside Stahl. I am convinced that this will deliver further long-term benefits for our business and our stakeholder community. I look forward to seeing PielColor's unique form of responsible chemistry add value to even more customers and end-users around the world in the years ahead.'

Disclaimer

Wendel SE published this content on 24 August 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 26 August 2021 07:40:02 UTC.


© Publicnow 2021
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