What you need to know:
- Capitol Music Group, Motown Records and Verizon’s 5G Labs are creating an Emerging Tech and Emerging Artist program that will use 5G and Multi-Access Edge Computing.
- Artists will use advanced content production technology at Verizon’s 5G Lab in Los Angeles, including a 5G-powered virtual production stage, volumetric capture studio and a myriad of tools for creators, media and entertainment partners.
- The program will feature technology collaborations with Capitol Music Group and Motown emerging artists throughout the year.
- Fans can view Motown recording artist TheHxliday’s immersive concert experience on May 14th across multiple channels including Oculus Venues, YouTube, Facebook live, and Verizon’s 5G Labs properties.
LOS ANGELES, May 12, 2021 (GLOBE NEWSWIRE) -- Verizon, Capitol Music Group (CMG) and Motown Records will explore how 5G and multi-access edge computing (MEC) can help artists reach fans in new and engaging ways, both digitally and in-person, as people return to venues. The companies are launching a new Emerging Tech and Emerging Artist program that will pair three rapidly rising CMG and Motown recording artists with advanced content production technologies to bring the artists’ creative visions to life in unique and enhanced ways. Verizon’s 5G Lab in Los Angeles will serve as the production facility for the series, giving artists access to a 5G-powered virtual production stage, a volumetric capture studio, game engine technology, and a suite of Extended Reality (XR) production tools.
The first event in the series launches May 14 and features an immersive VR concert experience with Motown recording artist TheHxliday, who will perform his new EP “The Most Beautiful Disaster”. The immersive performance will be available in 180-degree live streams on TheHxliday’s YouTube and Facebook pages, as well as on Oculus Venues and Verizon’s 5G Labs site. The performance was recorded in 4K video on a camera connected to Verizon’s 5G Ultra Wideband network in Verizon’s 5G Lab in Los Angeles. With 5G, Verizon was able to record and stream TheHxliday’s performance in a visually lossless way, nearly eliminating the side-effects of image compression that’s visible to the naked eye.
Verizon also worked with production partner Supersphere to make the experience even more immersive by leveraging their ArcRunner platform to incorporate creative graphics and lighting into the performance in real time, eliminating the need for post production. With Verizon 5G Lab’s multi-view player, built by YBVR, viewers of TheHxliday’s performance will be able to seamlessly switch between various camera views with ultra-low lag.
With 5G Ultra Wideband’s massive bandwidth and low latency, data intensive 4K video can be recorded and streamed in exceptional quality. 5G enhances applications like motion capture, volumetric video capture and AR/VR, providing the foundation to usher in a new generation of entertainment. Artists will be able to reach fans in new and evolving ways, such as providing song lyrics in Augmented Reality (AR) in concert venues for fans with 5G phones. With 5G and MEC, eventually fans will be able to enjoy 8K live streams on mobile and XR devices essentially in real time and have their own, personalized viewing experience. Considering the sheer quantity of information that can be shared in near real time, the enhanced quality of the imagery, as well as the ability to stream content and interact with fans instantaneously, 5G promises to provide a more immersive, high-fidelity entertainment experience.
“By giving artists access to next generation Verizon tools to bring to life their creativity and vision, we can push the envelope at the intersection of culture and technology,” said Christian Guirnalda, Director of Verizon’s 5G Labs. “Together, we can help usher artists into the post-COVID performance era, using 5G technology to reach fans in new and evolving ways. Whether engaging fans with virtual content, or using 5G to view a live show from multiple camera angles, we want to make sure artists have access to immersive, game-changing content that just wasn’t possible before 5G.”
“Technology has rapidly evolved the way we produce and consume content and has drastically changed the way artists connect with fans. 5G has the potential to drive us towards a new paradigm of immersive experiences, and Verizon’s 5G Lab in Playa Vista is the perfect creator’s playground for unlocking and discovering a new age of emotional connectivity,” said Ching Ching Chen, VP of Business Development, CMG. “While there’s no replacing the live experience, the co-existence of virtual performances can be enormously powerful in broadening access and reaching fans who may otherwise not have the ability or means to attend live events.”
Tramiel “Twin” Clark, SVP at Motown added, “We’re excited our partners at Verizon 5G Labs have chosen TheHxliday to kick off this innovative and immersive new series. At Motown, we embrace and lean into cutting-edge technology to develop new creative and commercial opportunities for our artists. With the tools available from Verizon’s 5G Labs, we’re looking forward to taking our artist’s live and virtual performances to new exciting levels and reaching fans and new audiences around the world.”
Since inception in 2018, Verizon’s 5G Labs have been working with startups, academia and enterprise teams to move the 5G ecosystem forward and explore how 5G can transform nearly every industry. The 5G Lab in the Playa Vista neighborhood of Los Angeles provides a working playground for gamers, athletes, musicians, creators and technologists to innovate and explore with Verizon 5G Ultra Wideband. Verizon now operates five 5G Labs in the U.S. and one in London that specialize in developing use cases in industries ranging from healthcare to public safety to entertainment.
Fans can view the experience on May 14th across TheHxliday’s channels including Venues, YouTube, Facebook live, and Verizon’s 5G Labs site. Watch the entire performance and learn more about Verizon’s 5G Lab in Los Angeles by registering here.
Verizon 5G Ultra Wideband is available in parts of more than 70 U.S. cities. Verizon 5G Edge is currently available in 10 cities across the U.S.
Watch an interview with TheHxliday here.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology, communications, information and entertainment products and services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $128.3 billion in 2020. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control.
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About Capitol Music Group
Capitol Music Group (CMG) is comprised of Capitol Records, Blue Note Records, Astralwerks, Harvest Records and Capitol Christian Music Group, as well as Capitol Studios and Virgin Music Label and Artist Services. Capitol Music Group is based in Hollywood, California within the iconic Capitol Tower.
Artists that record for CMG labels include: The Beach Boys, The Beatles, Beck, Bee Gees, Jon Bellion, Rosanne Cash, Christine and the Queens, FLETCHER, Neil Diamond, Halsey, Don Henley, Hillsong United, Niall Horan, Lewis Capaldi, Charles Lloyd, tobyMac, Paul McCartney, NF, Norah Jones, Katy Perry, Gregory Porter, Maggie Rogers, Calum Scott, Bob Seger, Troye Sivan and Chris Tomlin. For the U.S.: Disclosure, Empire Of The Sun, and Sam Smith.
About Motown Records
Motown Records defines, leads and drives global entertainment and culture every day. It is home to the most culturally impactful artists and partners in the world including Asiahn, City Girls, Erykah Badu, Kem, Lil Baby, Lil Yachty, Migos, Ne-Yo, TheHxliday, Tiana Major9 and Vince Staples along with Quality Control Music, Blacksmith Records and Since the 80’s.
Motown is a beacon of transformative, inter-generational success guided by forward-thinking leaders who have introduced the world to some of the most iconic songs and artists in history. From supporting the dreams of Black artists to inspiring and empowering entrepreneurs whose focus and dedication to great artists, great songs, artist development, hard-work, shattering barriers and limitless dreams are always at the heart of all that they do – Motown will always be the place where Black dreamers are supported and protected, dreams are achieved, and the sound of youth culture is cultivated around the globe.
Capitol Music Group
Source: Verizon Sourcing LLC
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