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OFFON

VERIZON COMMUNICATIONS

(VZ)
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VIZIO Shares Rise 7% After Partnership With Verizon Media

04/29/2021 | 08:14am EDT

By Chris Wack

VIZIO Holding Corp. shares were up 7% to $28.74 in early trade after the company said it was in a strategic partnership with Verizon Media to deliver new cross-platform and connected TV advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access.

Effective immediately, Verizon Media gains demand-side platform access to VIZIO's Inscape viewership data from more than 18 million opted-in VIZIO Smart TVs.

VIZIO said Verizon Media will be the exclusive DSP to access this data beginning in 2022. The alliance will enable expanded CTV targeting, optimization and measurement opportunities for Verizon Media's DSP advertisers, independent of cookies. While VIZIO remains the exclusive seller of its guaranteed inventory and data licensing, the agreement now also makes Verizon Media its preferred supply-side platform for programmatic ad monetization.

VIZIO said the deal also strengthens its cross platform ad retargeting product, Household Connect. Through Verizon Media's unified ad platform, VIZIO can now offer audience extension campaigns to its advertisers that are fueled by Verizon Media's unique omnichannel marketplace and diverse cross-device Identity Graph, matched with near real-time Inscape ACR data.

Verizon Media is a unit of Verizon Communications Inc.

Write to Chris Wack at chris.wack@wsj.com

(END) Dow Jones Newswires

04-29-21 1014ET

Stocks mentioned in the article
ChangeLast1st jan.
DJ INDUSTRIAL -0.15% 33919.84 Delayed Quote.13.00%
VERIZON COMMUNICATIONS -0.42% 54.03 Delayed Quote.-7.64%
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Analyst Recommendations on VERIZON COMMUNICATIONS
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Financials (USD)
Sales 2021 135 B - -
Net income 2021 21 816 M - -
Net Debt 2021 144 B - -
P/E ratio 2021 10,3x
Yield 2021 4,69%
Capitalization 224 B 224 B -
EV / Sales 2021 2,72x
EV / Sales 2022 2,67x
Nbr of Employees 132 200
Free-Float 96,5%
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Verizon Communications Technical Analysis Chart | VZ | US92343V1044 | MarketScreener
Technical analysis trends VERIZON COMMUNICATIONS
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Mean consensus HOLD
Number of Analysts 28
Last Close Price 54,03 $
Average target price 60,29 $
Spread / Average Target 11,6%
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Managers and Directors
Hans Erik Vestberg Chairman & Chief Executive Officer
Matthew D. Ellis Chief Financial Officer & Executive Vice President
Kyle J. Malady Chief Technology Officer & Executive VP
Shankar Arumugavelu Global Chief Information Officer
Craig Silliman Chief Administrative & Legal Officer, Executive VP
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