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Phoenix Suns Team Up with BlueJeans by Verizon to Drive New Era of Fan and Partner Engagement

04/08/2021 | 10:30am EDT

Verizon Business announced the Phoenix Suns are using BlueJeans by Verizon to deliver a Second Screen experience that provides a new, safe, and interactive way for fans to watch and engage with their favorite team and brands across the NBA. Part of a larger, long-term strategic relationship with Verizon to drive sports innovation through the use of 5G, technology, and analytics, together, the Phoenix Suns and Verizon are bringing their combined expertise to set a new bar for professional sports. After a months-long hiatus in the 2020 National Basketball Association (NBA) season due to COVID-19, the Phoenix Suns got back on the court last summer with no fans in the stands. Playing in a bubble that the NBA had created at Walt Disney World in Orlando to restart the season meant the team had to quickly find innovative ways to engage its fan base and retain members. To complement the Suns’ livestream of the game, using BlueJeans Events the Suns provided fans with additional streamed video content they could interact with in real time using polls, chat interactions, hand raise and other platform features during games, including interviews with NBA legends and insiders, contests, and promotions for the Suns and its partner brands. These personalized touchpoints only continue to get more creative and frequent. For the Suns, this next wave of sports innovation is all about creating frictionless transitions for fans both in the physical and virtual worlds to develop better relationships with them and bolster loyalty—something that’s already paying off in dividends. Whereas in the past, online interactions with fans were largely passive, BlueJeans Events has allowed the Suns organization to be more proactive, discovering new ways to engage fans by connecting with followers in two-way digital conversations, such as through VIP lessons with the Suns’ personal trainer. According to the Suns, about 95% of its fans have never had the opportunity to watch a game in person. These specialized, virtual experiences over BlueJeans offer a great way to bring these fans closer to the game, fostering team affinity and brand advocates moving forward.

© S&P Capital IQ 2021
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Analyst Recommendations on VERIZON COMMUNICATIONS
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Financials (USD)
Sales 2021 135 B - -
Net income 2021 21 815 M - -
Net Debt 2021 144 B - -
P/E ratio 2021 10,3x
Yield 2021 4,67%
Capitalization 225 B 225 B -
EV / Sales 2021 2,73x
EV / Sales 2022 2,67x
Nbr of Employees 132 200
Free-Float 96,5%
Duration : Period :
Verizon Communications Technical Analysis Chart | VZ | US92343V1044 | MarketScreener
Technical analysis trends VERIZON COMMUNICATIONS
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus HOLD
Number of Analysts 27
Last Close Price 54,28 $
Average target price 60,45 $
Spread / Average Target 11,4%
EPS Revisions
Managers and Directors
Hans Erik Vestberg Chairman & Chief Executive Officer
Matthew D. Ellis Chief Financial Officer & Executive Vice President
Kyle J. Malady Chief Technology Officer & Executive VP
Shankar Arumugavelu Global Chief Information Officer
Craig Silliman Chief Administrative & Legal Officer, Executive VP
Sector and Competitors