1. Homepage
  2. Equities
  3. Japan
  4. Japan Exchange
  5. Toyota Motor Corporation
  6. News
  7. Summary
    7203   JP3633400001

TOYOTA MOTOR CORPORATION

(7203)
  Report
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Toyota Motor : Using Motion Capture to Boost Athlete Performance and Make Ever-Better Cars

01/26/2022 | 01:47pm EDT

Out on the athletics ground at Toyota Sports Center, found in the suburbs of Aichi Prefecture's Toyota City, an athlete has finished his warmup and is about to start javelin throwing practice. His name is Shunya Takahashi, a competitive athlete who placed sixth at the 2019 Dubai World Para Athletics Championships.

Here, Takahashi starts out completely different from the usual competition. He is wearing a black full-body suit, almost like a wet suit, and also a black cap. If you look closely, you find small white markers all over the suit and cap, 57 in total.

Takahashi is not simply practicing his javelin throw. His throwing style is being analyzed with motion capture, using a high-speed camera capable of taking 400 shots a second. When he enters the runway surrounded by an array of 24 high-speed cameras, Takahashi looks a little nervous as he grasps the javelin. It is his first experience of having his form analyzed through motion capture.

He takes his first throw. The javelin arcs through the air and pierces the ground over 40 meters away. After Takahashi has taken his throw, a man walks up to him and starts asking mainly abstract questions about how he felt when throwing the javelin. This is Junya Sawayama, from the Measurement Instrumentation & Digital Development Innovation Div., Vehicle Development Center. Joining him from the same division is team leader Masahiro Fujimoto, who sits staring intently at a computer screen showing Takahashi's image.



So, why are Toyota engineers analyzing an athlete's form in the first place? Before going into the background, let's take a closer look at Takahashi's throwing style.

The computer screen displays a 3D version of Takahashi, and his form can be checked from any angle in a 360-degree circle by changing the perspective. Takahashi describes his feelings about each throw to Sawayama, and after a few throws the team checks his form and relevant data on the computer screen. He then says to Fujimoto and Sawayama that he wants to compare his fourth and sixth throws because although he felt his fourth throw was the best, the javelin actually flew further on his sixth.

Almost instantaneously, images from both throws are broken down into frame shots, which makes the difference between the fourth and sixth attempts clear. The time it takes from when he takes a step with his dominant left foot to when his right foot lands on the ground is four-hundredths of a second. Takahashi nods his head, accepting the image's evidence, and heads back to the runway for his next throw.

By the end of the day, Takahashi has made a total of 15 test throws. After training is over, he talks about his first experience of motion capture.



Until now I've always checked my form using smartphone videos, but I couldn't analyze the images and data in detail. The motion capture test was really valuable because it flagged deviations or bad habits in my form that I hadn't even realized until now. I was also amazed by how quickly you can get the information you want to see.

I'm currently training for the Paris 2024 Paralympic Games and I really want to use this analysis more regularly.



Although the measurements are done for the day, the real data analysis is only just beginning. Sawayama and Takahashi stay in touch to analyze the motion capture data in precise detail so that it can be used in Takahashi's training.



So why are engineers from the Measurement Instrumentation & Digital Development Innovation Div. analyzing an athletes' form in the first place? Fujimoto reflects on the background of this project.



Originally, my job in the division was simply to measure data from engines and other components. Then, back in 2018, President Toyoda announced that Toyota would transform from an automobile company into a mobility company in the face of a once-in-a-century period of profound transformation.

At that time, I was working on our division's mid-to-long-term vision with a few others in our planning group. It was right as we were all thinking about the kinds of transformation we could achieve, when I suddenly thought, 'I've spent my life measuring cars, but I've never measured the people who ride in them.'

So, I looked around the company for any kind of initiatives in this area, and although measurements of people are used when a vehicle is in a stationary position, there was very little work being done to measure dynamic human movements while the car is moving. That was what prompted me to decide to start taking measurements of people.

Looking back now, I realize that from around the time that the Woven City concept was announced in 2020 and President Toyoda used the phrase 'human-centered city,' I have been hearing the term 'human-centered' more and more inside the company, and we have received many requests for advice about human measurement from other divisions. So, maybe that decision I made with my colleagues back then was the right one after all.



This was how Fujimoto first started out measuring human movements.

How much does the human body move up and down when a vehicle is in motion? How much does a person turn the steering wheel when they want the vehicle to turn to a certain degree? In which direction does a person's eyeline point when taking a curve on a road? How much force do people put on their feet when cornering?

Fujimoto realized that these are the kinds of questions that could possibly be answered by collecting detailed data and analyzing it, leading to a better ride and the creation of a car that handles just as a driver expects.



Junya Sawayama also has an unusual CV. He says that he was interested in analyzing the walking behavior of elderly people and finding ways to assist them in walking when he studied biomechanics at graduate school. It was at that time that he heard that the Toyota Baseball Team was looking for analytical staff.



I was interested in observing people's movements, so I thought that could be put to good use in analyzing baseball players. So, in 2007 I joined the Toyota Baseball Team as an analyst.

I became a full-time employee of Toyota in 2016 and my only experience up to that time was with the baseball team, and had nothing to do with car making at all.



While working as an analyst for the baseball team, Sawayama identified various things that he wanted to try out, like the advanced motion analysis used in Major League Baseball. Coincidentally, Fujimoto heard about Sawayama's ideas from his senior colleague, who was the chairperson of the baseball team fan club.

This was how the Measurement Instrumentation & Digital Development Innovation Div. started analyzing the form of baseball team players from 2019.



Sawayama says that he was both appreciative and surprised that Fujimoto and other engineers in the division stepped up to work so seriously on motion capture analysis.



For example, just before a game, a baseball player came asking for a particular bit of data. Even though they were busy with their work in vehicle development, Fujimoto-san and his team responded by providing detailed data, and it actually helped the player hit a home run in the game.

Another thing was that motion capture is usually used only indoors in a lab environment, and I didn't think that permission would be granted for the baseball team to use it outside. But once again, Fujimoto-san and his team said 'Let's try and see what happens' and made the equipment available for the team. I was both grateful and more than a little surprised.



Hearing Sawayama's comments, Fujimoto himself adds,



My first thought was that I wanted to help in some way because the athletes are all training so hard. There are some world-class athletes and only Toyota has the capabilities to do this kind of motion analysis.

Also, it is probably part of Toyota's DNA of taking on challenges and trying out something like this. Before saying that we can't do something, it's the Toyota way of trying things first and making improvements by asking 'Why?' five times.



Sawayama left the baseball team and joined the Measurement Instrumentation & Digital Development Innovation Div in 2021. This means that motion capture and eye movement analysis are now being used by a wide range of other Toyota sports clubs and teams, including rugby, women's softball, mogul skiing, and also in tire changing on the motor sports team.

Fujimoto laughs as he says, "The key strength of Japan's women's basketball team at the Tokyo 2020 Olympic Games was their 3-point shooting, and I would be very interested in doing some motion analysis to further boost their success rate."



When asked whether it is difficult to incorporate motion analysis of athletes into vehicle development work, Fujimoto has the following to say:



When it comes to motion analysis, it is far more advanced in areas like sports, medicine and science, than in automobiles. That is why the knowledge and skills we can acquire by analyzing sports is tremendously useful in developing vehicles, because people represent the smallest unit of mobility.

For example, in sports it is now possible to conduct motion analysis using just clothing with no marker dots. This impacts precision slightly, but it means that we can gather data in a shorter time than with motion capture using markers.If we could use the same technology for people riding in cars, we could gather a great deal of data. As a result, there is potential for us to discover clearly what the factors are that make for a good ride and driving comfort.

By further expanding this kind of work we can both improve the drive comfort of Toyota vehicles, and make Toyota athletes stronger.



The work of analyzing not just the movement of vehicles but also people is an initiative that represents Toyota's transformation into a mobility company. Their genuine desire to help athletes is also part of Toyota's journey of making ever-better cars.



Disclaimer

Toyota Motor Corporation published this content on 26 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 26 January 2022 18:46:11 UTC.


© Publicnow 2022
All news about TOYOTA MOTOR CORPORATION
11:20aTHE TRENDSETTING SIENNA : Celebrating 25 Years of Toyota's Game-Changing Van
AQ
05/22RALLY DE PORTUGAL : Day 4Rovanpera and Evans seal one-two finish for the GR YARIS Rally1
PU
05/20TOYOTA MOTOR : Respect for Human Rights
PU
05/20TOYOTA MOTOR : Collaboration with Business Partners
PU
05/20TOYOTA MOTOR : External Recognition
PU
05/20VivoPower Signs Design Services Agreement With Toyota Australia
DJ
05/20TOYOTA MOTOR : ROOKIE Racing and TOM'S SPIRIT AnnounceTeam Setups for Super Taikyu Series ..
PU
05/19Renault unveils hydrogen-powered prototype SUV in race to cleaner driving
RE
05/19Japan Index Slumps on Record-high Imports, Weak US Earnings; Toyota Shares Down 2% over..
MT
05/19Nikkei snaps four-day rally as inflation jitters return
RE
More news
Analyst Recommendations on TOYOTA MOTOR CORPORATION
More recommendations
Financials
Sales 2023 34 159 B 267 B 267 B
Net income 2023 2 948 B 23 076 M 23 076 M
Net Debt 2023 18 527 B 145 B 145 B
P/E ratio 2023 9,76x
Yield 2023 2,72%
Capitalization 28 313 B 222 B 222 B
EV / Sales 2023 1,37x
EV / Sales 2024 1,27x
Nbr of Employees 372 817
Free-Float 70,5%
Chart TOYOTA MOTOR CORPORATION
Duration : Period :
Toyota Motor Corporation Technical Analysis Chart | 7203 | JP3633400001 | MarketScreener
Technical analysis trends TOYOTA MOTOR CORPORATION
Short TermMid-TermLong Term
TrendsBearishNeutralNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 19
Last Close Price 2 061,50 JPY
Average target price 2 424,44 JPY
Spread / Average Target 17,6%
EPS Revisions
Managers and Directors
Akio Toyoda Director & General Manager-Asia
Kenta Kon Chief Financial Officer, Director & GM-Accounting
Takeshi Uchiyamada Director & Manager-Development Center 2
Keiji Yamamoto Chief Information & Security Officer
Seiji Sakai Manager-Information Systems & IT Management
Sector and Competitors
1st jan.Capi. (M$)
TOYOTA MOTOR CORPORATION-2.73%219 986
VOLKSWAGEN AG-17.92%89 205
MERCEDES-BENZ GROUP AG-6.35%71 443
BMW AG-12.48%53 656
GENERAL MOTORS COMPANY-39.62%51 622
FORD MOTOR COMPANY-39.82%50 247