MELBOURNE, Dec 6 (Reuters) - Italy's Enel Group on
Monday said it would start selling power to Australian
businesses, vying against oil giant Royal Dutch Shell
and Australia's dominant electricity retailers.
Enel said it won a retail energy license from the Australian
Energy Regulator to enter the National Energy Market, where it
will be competing with Shell, which acquired the country's
biggest power retailer to businesses two years ago.
The country's other major power retailers include AGL Energy
, Origin Energy, while top telecoms firm
Telstra Corp is also making inroads.
Enel plans to use Enel Green Power's Australian solar farm
output combined with Enel X's technology platforms, including
battery energy storage, a virtual power plant and electric
vehicle charging, to offer energy to commercial and industrial
customers to help them meet their green goals.
"As a vertically integrated retailer with wholly owned
assets, and a global leader in demand response services ...,
Enel's green retail offering will be unique in the marketplace,"
Enel X Head of Asia Pacific Jeff Renaud said in a statement.
Enel recently considered acquiring online power retailer
Powershop Australia, which sells to households, but Enel Green
Power's Australian manager Werther Esposito said the company
decided not to submit a final bid.
Shell, working with an infrastructure investor, won the bid
for Powershop Australia last month.
Enel said it eventually plans to expand to selling power to
households as it grows its renewable generation assets in
Australia, where Enel Green Power currently has three solar
farms with a total 310 megawatts of capacity.
(Reporting by Sonali Paul; Editing by Lincoln Feast.)