Tata Consultancy Services has launched a cloud-based Intelligent Subscription solution leveraging SAP Business Technology Platform, to help the media and publishing industry transform customer experience and shift to subscription-based order-to-cash processes for physical and digital content. TCS' Intelligent Subscription solution addresses this need by leveraging artificial intelligence and machine learning to personalize content curation and offer recommendations based on user profiles, preferences, and past subscriptions. This helps enterprises sell digital experiences and adopt new subscription and pricing models. The single source platform for digital and physical content, enables enterprises to bundle their offerings to deliver better value to end consumers. The solution is part of SAP's industry cloud solutions for the media industry and can be adopted by enterprises across industries looking to set up new subscription or consumption-based business models on a single, automated platform. The solution enables greater cross selling or up selling to consumers, resulting in enhanced revenue growth, and improved engagement, leading to greater customer retention. Additionally, it is designed to enable significantly faster time to market and reduce the total cost of ownership of legacy applications.