We are firmly on the journey to turn the brand around, and our clear and ambitious strategy will help deliver this. What inspires people has changed, and where they find inspiration has shifted too, leading to the need to be product and design-led in all that we do.
We are making it easier for customers to navigate our product range according to their style preferences through our five collections:
'Adjusted' and 'Net Cash' are used as alternative performance measures (APMs). A definition of APMs and explanation as to how they are calculated is included in note 36 to the Group and Company Financial Statements.
Welcome to Superdry plc's Annual Report for FY21. I was appointed Chair on 29 April 2021 and I am excited to work with another global brand. During my first few months in post, I have spent time with fellow Board members and senior colleagues at Superdry (as far as restrictions have allowed), familiarising myself with Superdry's business model and operations.
I would like to take this opportunity to thank former Chair, Peter Williams, for his work with the Board and Superdry from April 2019 to April 2021. I would also like to thank all of my new colleagues at Superdry, at our Head Office and in our stores and locations worldwide, for their continued hard work and commitment during this difficult and extraordinary year.
The ways in which the Covid-19 pandemic have impacted our customers, colleagues, suppliers and operations during FY21, and how we have responded to those
challenges, have been set out on page 20. The crisis encouraged the Executive Team to sharpen the strategy, accelerating reviews of digital platforms and of operations across all channels, enabling Superdry to emerge from the pandemic in a good position to drive the strategy forward. I invite you to read about our new strategy, led by Superdry's founder and CEO, Julian Dunkerton, and the Executive Team, in the Strategic Report on page 26. On page 36, you can find out more about our sustainability ambitions and on page 68, about the ways in which Superdry's stakeholders have been considered as part of the Board's decision making and strategy. There have been changes at Executive Committee and Board level during FY21, which you can read about in the Corporate Governance Report, which starts on page 87. Our financial results are presented from page 129.
As the Executive Team starts to implement our new strategy, there is a lot of work to be done, but there is also a lot to look forward to.
Superdry plc published this content on 23 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 September 2021 08:01:06 UTC.