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SUNRISE COMMUNICATIONS GROUP AG

(SRCG)
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Sunrise We Connect: New mobile data subscriptions for all needs and all devices

03/15/2021 | 02:35am EST

Sunrise We Connect: New mobile data subscriptions for all needs and all devices

  • More and more devices are connected to the Internet with a mobile connection. But the data use of a tracking device differs from that of a smart watch, a tablet, a laptop or a mobile WiFi hotspot.
  • With Sunrise We Connect, Sunrise UPC is launching new data subscriptions that go perfectly with different needs and devices.
  • All Sunrise We Connect subscriptions offer unlimited data traffic in Switzerland, also on the fastest and most reliable 5G network in Switzerland, plus varied levels of roaming credit - always with full flexibility, without a minimum contract period.
  • New: Sunrise We advantage also for data subscriptions - existing customers can save up to 66% of the costs on their mobile data subscriptions.
  • The new Sunrise We Connect data subscriptions are now available online and through all Sunrise and UPC sales channels and replace the previous Sunrise Mobile Internet offers.
  • "Together more Wow": Celebrating the merger of Sunrise and UPC, existing and new customers can benefit from a We Connect watch or surf subscription, free and for life! This offer is available until the end of April.

"We are the Swiss market leader in the mobile broadband segment. Now we are further expanding this position. We are widening our Sunrise We portfolio with mobile internet offers for all devices. This way we are offering customers customized mobile connectivity for their digital lifestyle - now also with the Sunrise We concept: the more, the better," explains André Krause, CEO of Sunrise UPC.

The market for mobile broadband connections is constantly growing. More and more devices use a mobile connection to the Internet. Sunrise entered the so-called "second SIM" market in 2016 with data subscriptions, and today it is the market leader in this area. To keep pace with further growth and the change in needs, today Sunrise UPC is launching the new Sunrise We Connect data subscriptions. The subscriptions can be signed up stand-alone or combined with We Mobile and We Home offers.

Both existing and new Sunrise We Mobile customers can benefit. For the first time, We Home (fixed-line Internet) customers save up to 66% of the costs on a complementary mobile Internet connection. All We Connect data subscriptions offer 5G with the lowest latency times on the fastest and most reliable 5G network in Switzerland. This means they can enjoy the fastest internet at the best price at home and on the move. In this way Sunrise UPC is further driving Internet competition.

The more, the better - also with We Connect

An overview of the new Sunrise We Connect offer:

Rates stated as subscription costs per month. One-time activation fee (SIM card and eSIM) for We Connect: CHF 29.-

1 See sunrise.ch/country-lists

2 Roaming abroad: unlimited data volume, of which 40 GB with the maximum high-speed possible in the respective roaming country, afterwards with 256 kbit/s download and 128 kbit/s upload. Excluded are overseas territories, calls to special numbers and via satellite (plane, ship).

The Sunrise We concept of "The more, the better" also applies to the new We Connect data subscriptions: For example, anyone who adds an Extra SIM Watch subscription to a Sunrise We Mobile L subscription including unlimited surfing and calls within Europe can also benefit from unlimited surfing and calls within Europe with the Smart Watch and thus from the services of the main Mobile subscription.

Existing Sunrise customers can benefit from a discount of up to CHF 40.-.

All We Connect and Extra SIM subscriptions offer full flexibility. There are no minimum contract periods.

Celebrating the merger: Free data SIM for life for Sunrise and UPC customers.

As part of the first joint campaign of Sunrise and UPC - "Together more Wow" - which started on 1 March, all Sunrise and UPC customers can benefit from a lot of Wow advantages.

This also includes the one-time offer of a free We Connect watch or surf subscription. The free We Connect subscription must be ordered and is valid:

  • For all existing customers that had a contract with Sunrise or UPC before 1 March (pre-paid/post-paid or fixed-line Internet/TV)
  • For all new customers that take out a mobile (post-paid) subscription or fixed-line Internet/TV subscription from Sunrise UPC starting 1 March.

The offer ends on 30 April 2021.

More information at: Sunrise We Connect




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Financials
Sales 2019 1 887 M 2 065 M 2 065 M
Net income 2019 55,6 M 60,8 M 60,8 M
Net Debt 2019 1 640 M 1 795 M 1 795 M
P/E ratio 2019 61,8x
Yield 2019 5,79%
Capitalization 4 916 M 5 314 M 5 381 M
EV / Sales 2018 2,69x
EV / Sales 2019 2,69x
Nbr of Employees 1 763
Free-Float 1,79%
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Managers and Directors
André Krause Chief Executive Officer
Michael Thomas Fries Chairman
Elmar Grasser Chief Technology Officer
Duncan Macdonald Chief Information Officer
Thomas D. Meyer Director
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