Sustainability and environmental protection are central issues for Sunrise UPC, as well as for the parent company Liberty Global. The ESG goals of Sunrise UPC are anchored in the new corporate management and culture through continuous engagement with relevant topics such as environmental protection, social responsibility and corporate governance. Supported by the many years of experience of Liberty Global, Sunrise UPC is also on its way to becoming a national champion in the ESG sector.
«The 5G mobile network and innovations are important groundbreakers for the entire economy, also when it comes to sustainability and climate protection. Thanks to the collaboration with swisscleantech, Sunrise UPC can further increase its commitment to even greater sustainability», says André Krause, CEO of Sunrise UPC.
swisscleantech has had a clear objective since its founding: Switzerland should play a pioneering role in climate protection. This benefits both the environment and the economy. swisscleantech represents around 500 companies from over 30 industries, as well as associations from all industries and regions in Switzerland. Together, they advocate for a courageous, innovative and sustainable economy and the necessary framework conditions needed to achieve these goals.
Fabian Etter, Co-President of swisscleantech, places great value on the joint commitment: «The telecommunications industry plays a crucial role in climate protection. We are delighted that Sunrise UPC supports the goals of swisscleantech and strengthens its commitment to sustainability. Together, we will push for a climate-minded economy.»
On top of the partnership, André Krause has become a member of CEO4Cllimate. #ceo4climate is a swisscleantech campaign, in which leading stakeholders of the Swiss economy advocate for a climate-friendly economy.
«As #ceo4climate, I am firmly committed to climate protection and advocate an effective energy and climate policy that strengthens Switzerland as a hub of business and innovation», says André Krause.
100% of electricity from renewable resources, reduction of commuter emissions
Since January 1, 2021, Sunrise UPC has been receiving 100% of its electricity from renewable resources, the majority of which is provided by Swiss hydropower. This milestone, combined with energy efficiency measures, is extremely significant, as the electricity consumption of a telecommunications company has the greatest direct environmental impact on climate protection.
The «New Way of Working» not only helps to make Sunrise UPC the most modern employer in Switzerland, but also enables the reduction of commuter emissions by means of an innovative mobility and flexible working model, even once the corona-related home office obligation has been lifted. Sunrise UPC offers its employees the opportunity and framework conditions to work together 100% flexibly - from home, on the go or from the office.
5G and the IoT (Internet of Things)
5G delivers wireless connectivity with high bandwidths, low latencies and a large number of parallel connections. All devices required for the Internet of Things - such as sensors, tracking systems, drones, computers and smartphones - can be simultaneously supplied with powerful mobile communications. Large amounts of data can be transferred at breakneck speed with almost no delay. This makes real-time applications possible, such as the innovative project of Innosuisse for weed control of the so-called bitter dock.
Mobile Network Power Consumption
Sunrise UPC regularly analyzes its energy efficiency, and the power consumption of its own cellular network is one of the largest sources of emissions that can be directly influenced. With «PowerStar», Sunrise UPC will reduce the electricity consumption of its 5G mobile network by around 4 GWh per year, which equates to the annual electricity consumption of a small Swiss community with around 650 inhabitants.
Liberty Global's leadership in sustainability
In 2020, the Liberty Global Group received several awards for its commitment to sustainability and corporate responsibility. As one of the world's most sustainable companies, the group was included in the prestigious Dow Jones Sustainability World Index for the eighth time and was awarded Leadership Status by CDP Global (previously known as the Carbon Disclosure Project) as part of its annual survey on climate change and carbon emissions. As a founding member of the European Green Digital Coalition, Liberty Global proves its commitment to sustainability.
Further information on the sustainability and environmental protection activities of Sunrise UPC can be found at: