CLEVELAND, Jan. 25, 2022 /PRNewswire/ -- Cub Cadet, a Stanley Black & Decker brand (NYSE: SWK), today announced the release of Essence de Lawn by Cub Cadet, a limited-edition kit, available exclusively as a giveaway, featuring a reed diffuser, therapeutic candle and aromatic mist infused with fresh-cut grass fragrance to bring the scents of spring to life.
"Essence de Lawn is inspired by our Cub Cadet fans who have a love for their lawns," said Siana Calanni, Cub Cadet Brand Manager. "For them, being outdoors and perfecting their yard isn't a chore—it's a labor of love. Cub Cadet created these limited-edition scented products to evoke the spirit of spring. This type of sensorial brand experience is a first for us, but a fun way to engage our fans during the winter months."
Essence de Lawn by Cub Cadet includes three custom self-care products, including:
- Reed Diffuser: Bask in backyard bliss all day long. Simply place the reeds in customized solution to turn any indoor space into an outdoor oasis.
- Therapeutic Candle: Put spring in the air with the scent of a freshly mowed lawn. Listen closely to hear the crackle of a family bonfire or neighborhood barbeque.
- Aromatic Mist: Keep the smell of a perfectly mowed backyard a simple spritz away by applying to any room, linen or clothing.
A limited quantity of Essence de Lawn kits will be made available exclusively via a giveaway. Beginning on Tuesday, Jan. 25 at 10 a.m. ET, fans can visit CubCadet.com/TheShed and register for a chance to win a free kit.
For more information, visit CubCadet.com/TheShed or follow Cub Cadet on Facebook, Twitter, Instagram and YouTube.
About Cub Cadet®
Cub Cadet, a Stanley Black & Decker brand, was established in 1961. Cub Cadet engineers, designs and builds outdoor power equipment using the highest-quality components sourced locally and globally. Through a dedicated and extensive network of dealers and retailers, Cub Cadet delivers a full line of high-performance power equipment and services that covers all aspects of grounds care for professionals and homeowners, including four-wheel-steering zero-turn riders, battery-and gasoline-powered lap bar zero-turn riders and lawn and garden tractors, utility vehicles, battery- and gasoline-powered handheld and chore products, snow blowers and more. Based in Valley City, Ohio, Cub Cadet is recognized worldwide for its legacy in engineering excellence and its progressive dedication to thoughtfully designing around the people who depend on Cub Cadet equipment to help unlock the full potential of their outdoor spaces. For more information on all Cub Cadet products, visit cubcadet.com.
About Stanley Black & Decker
Headquartered in New Britain, Connecticut, Stanley Black & Decker, an S&P 500 company, is a leading $14.5 billion global diversified industrial with 56,000 employees in more than 60 countries who make the tools, products and solutions to deliver on its Purpose, For Those Who Make The World. The Company operates the world's largest tools and storage business featuring iconic brands such as DEWALT, STANLEY, BLACK+DECKER and CRAFTSMAN; the world's second largest commercial electronic security company; and is a global industrial leader of highly engineered solutions within its engineered fastening and infrastructure businesses. Learn more at www.stanleyblackanddecker.com.
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SOURCE Cub Cadet