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    WIG1   DE000A1EMG56


SummaryMost relevantAll NewsOther languagesPress ReleasesOfficial PublicationsSector news

PRESS RELEASE: SPORTTOTAL AG: Experience amateur sports live with SPORTTOTAL and TELEKOM

09/07/2021 | 08:01am EDT

DGAP-News: SPORTTOTAL AG / Key word(s): Alliance SPORTTOTAL AG: Experience amateur sports live with SPORTTOTAL and TELEKOM 2021-09-07 / 14:00 The issuer is solely responsible for the content of this announcement.


Corporate News Experience amateur sports live with SPORTTOTAL and TELEKOM * Live streaming to sporttotal.tv via the Telekom 5G network * Available free for fans with immediate effect: on the web, on Smart TV and mobile devices * Fully automated SPORTTOTAL camera captures games in full HD quality thanks to artificial intelligence Cologne, 7 September 2021. sporttotal.tv gmbh, one of Germany's largest multi-sport streaming platforms and a wholly owned subsidiary of SPORTTOTAL AG, and Telekom Deutschland GmbH have established a long-term strategic partnership under which they will forge ahead with medialising sports. Against this backdrop, the two companies are setting up a sales cooperation with the aim of combining their respective core competences to the benefit of German sports. The cooperation will run for a minimum period of five years until 2026.

"The age of 5G has arrived in amateur sports. Fans and clubs can look forward to professional live video streaming," says Hagen Rickmann, Managing Director Business Customers Deutsche Telekom. "Sports broadcasting specialist SPORTTOTAL joining forces with our 5G network: that's quite simply an unbeatable combination. This cooperation will bring sports and its fans even closer together."

Starting whistle for exciting home games Video streaming is ideally suited to 5G technology. Clubs and leagues can use it to turn their sports events into a digital experience for their fans. Fully automated cameras deliver a thrilling game experience. Telecom's 4G/5G network enables high speed broadcasting of home games from the camera to the sporttotal.tv platform.

The mini camera, only 16 cm high, broadcasts in full HD and, as opposed to the roof of the stadium or sports hall, is positioned at the height of the centre line. SPORTTOTAL cameras' algorithm then takes over: It can recognise game situations itself and follow the ball live during the game. The so-called Convolutional Neural Networks (CNN) makes all this possible. This term stands for an artificial neural network from the domain of machine learning and inspired by biological processes. CNN supports the machine processing of images and audio files. All this runs independently of the cloud live on the device. Professional support of the camera is also included in the package. Moreover, fans and trainers can access the games of their home club at any time in the form of video on demand - ideal for analysing the game or individual players.

"Telecom committing in the role of a central player in sports streaming for all clubs in Germany is great news for all sports people! Thanks to Germany's largest 5G network, each and every club will have the possibility in future of broadcasting their games live on sporttotal.tv," says Peter Lauterbach, SPORTTOTAL AG's CEO.

Platform as a digital home sporttotal.tv offers clubs an online presence which can be individually designed and where fans can retrieve all the news about their club. For regional and local supporters it is the ideal platform for supporting the club through digital sponsoring. Sponsoring will provide clubs with an additional source of funds, as sporttotal.tv gives the clubs a share in the proceeds from club related advertising.

Packages bookable with immediate effect The offering can be booked with immediate effect at https://geschaeftskunden.telekom.de/vernetzung-digitalisierung/ innovative-produkte/sporttotal. Clubs can choose between two packages:

Basic Package for EUR69.95 a month with the following services:

- Link to sporttotal.tv's streaming platform

- AI-supported following of the ball

- Access to video-on-demand & highlights

- Participation in revenues from advertising bookings for the individual club

- Support for video streaming and advertising bookings

Basic Package Pro for EUR119.95 a month includes additional recording of training sessions for the purpose of video analysis. More on the offering at https://geschaeftskunden.telekom.de/

Huge market potential: 25,000 football clubs and 90,000 sports clubs Along with around 25,000 football clubs, this offering also addresses around 90,000 sports clubs across all kinds of sports. SPORTTOTAL is already cooperating with four of the five regional football leagues, as well as with other associations and clubs. SPORTTOTAL is broadcasting eight kinds of sports live or on demand on its sporttotal.tv multi-streaming platform. More than 750 clubs from Germany already have a presence on the sporttotal.tv platform. SPORTTOTAL AG and Telekom Deutschland GmbH have established a strategic partnership to forge ahead with medialising sports About SPORTTOTAL AG SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities, in the high-margin national and international project business, as well as in the live events business. The company, which was founded in 1979, operates a high-traffic portal through sporttotal, with strong growth for online sport videos and live streaming. The company equips sports clubs with special camera technology which enables sports events to be transmitted live in a high quality and fully automatically on sporttotal.tv. SPORTTOTAL AG's service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW, operates the #dabei linear TV station, and organises high-calibre live events such as the Porsche Experience.


Contact SPORTTOTAL AG Am Coloneum 2 50829 Köln Tel.: +49 (0) 221 7 88 77 0 investorrelations@sporttotal.com


2021-09-07 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement. The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de


Language:     English 
Company:      SPORTTOTAL AG 
              Am Coloneum 2 
              50829 Köln 
Phone:        +49 (0)221 7 88 77 0 
Fax:          +49 (0)221 7 88 77 199 
E-mail:       info@sporttotal.com 
Internet:     www.sporttotal.com 
ISIN:         DE000A1EMG56 
WKN:          A1EMG5 
Listed:       Regulated Market in Frankfurt (General Standard); Regulated Unofficial Market in Berlin, Dusseldorf, 
              Hamburg, Stuttgart, Tradegate Exchange 
EQS News ID:  1231568 
End of News   DGAP News Service 

1231568 2021-09-07

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Image link: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=show_t_gif&application_id=1231568&application_name=news

(END) Dow Jones Newswires

September 07, 2021 08:00 ET (12:00 GMT)

Stocks mentioned in the article
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DEUTSCHE TELEKOM AG 0.83% 16.53 Delayed Quote.10.53%
DJ INDUSTRIAL 0.43% 35609.34 Delayed Quote.15.20%
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PORSCHE AUTOMOBIL HOLDING SE -0.97% 85.56 Delayed Quote.51.70%
SPORTTOTAL AG -2.19% 0.714 Delayed Quote.17.05%
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Sales 2020 23,2 M 27,1 M 27,1 M
Net income 2020 -13,2 M -15,4 M -15,4 M
Net Debt 2020 8,83 M 10,3 M 10,3 M
P/E ratio 2020 -1,43x
Yield 2020 -
Capitalization 22,1 M 25,7 M 25,8 M
EV / Sales 2019 0,51x
EV / Sales 2020 1,19x
Nbr of Employees -
Free-Float 85,9%
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Peter Lauterbach Chief Executive Officer
Sebastian Blaschke Senior Vice President-Finance & Administration
Christoph Tönsgerlemann Chairman-Supervisory Board
Oliver Grodowski Chief Technology Officer
Ralf Reichert Deputy Chairman-Supervisory Board
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