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    SXL   AU000000SXL4

SOUTHERN CROSS MEDIA GROUP LIMITED

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Southern Cross Media : SCA AND THE NRL EXTEND AUDIO BROADCAST RIGHTS AGREEMENT TO 2027

12/22/2021 | 12:33am EDT

Southern Cross Austereo (SCA) and the Australian Rugby League Commission today reached an agreement to extend their long-standing partnership for Audio Broadcast Rights until 2027.

The new partnership from 2023 to 2027 includes broadcast rights across the Triple M Network and LiSTNR, including:

  • Exclusive commercial broadcast of four NRL Home and Away Matches each week

  • State of Origin, Representative Matches and NRL Finals Series

  • NRL Women's Premiership, Nines and All Stars

SCA will also for the first time be able to broadcast in its Regional Markets, covering each and every home and away match for their local team.

"We are absolutely delighted to renew our partnership with the NRL which is an important pillar in our sport offering on the Triple M network and LiSTNR. We not only look forward to continuing to deliver the best audio commentary of each game but importantly continue to produce a suite of premium pre-game and post- game commentary and entertainment for the NRL community and our valued listeners" SCA CEO, Grant Blackley, said

"This partnership is a great outcome for our fans," said NRL Chief Executive, Andrew Abdo.

"Southern Cross Austereo (SCA) has been an excellent partner in promoting our game and broadcasting additional content beyond game day coverage and this expanded deal will take that to a new level. So many of our fans rely on radio networks like Triple M to access and enjoy the Telstra Premiership and we are looking forward to ways in which we can work together over the coming seasons to further innovate the listening experience. This partnership is a particularly great outcome for our regional fans with every Raiders, Knights, Titans and Cowboys home game to be broadcast live."

This Partnership extends and builds on a relationship that now extends over 20 years and allows a continued joint focus to grow the game from the grassroots to the elite level.

About SCA (Southern Cross Austereo)

Southern Cross Austereo (SCA) is one of Australia's leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM, and DAB+ radio. SCA provides national sales representation for 23 regional radio stations. SCA broadcasts 94 free to air TV signals across regional Australia, reaching 2.8 million people a week, with 10 Network programming and advertising representation across Australia's East Coast, Seven Network programming in Tasmania and Darwin, and Seven, Nine and Ten programming in Spencer Gulf. SCA also features Sky News Regional in 17 markets across regional Queensland, southern NSW, and Victoria. SCA operates LiSTNR, Australia's free, personalized digital audio destination for consumers featuring radio, podcasts, music, and news. SCA provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. SCA's premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment and news content. https://www.southerncrossaustereo.com.au/

Disclaimer

Southern Cross Media Group Ltd. published this content on 22 December 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 22 December 2021 05:32:08 UTC.


© Publicnow 2021
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Financials
Sales 2022 532 M 376 M 376 M
Net income 2022 29,8 M 21,1 M 21,1 M
Net Debt 2022 56,5 M 40,0 M 40,0 M
P/E ratio 2022 12,4x
Yield 2022 5,95%
Capitalization 377 M 267 M 267 M
EV / Sales 2022 0,82x
EV / Sales 2023 0,78x
Nbr of Employees -
Free-Float 98,2%
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Last Close Price 1,45 AUD
Average target price 2,30 AUD
Spread / Average Target 58,9%
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Grant Blackley Chief Executive Officer, Executive Director & MD
Nick McKechnie Chief Financial Officer
Robert A. Murray Chairman
Stephen Haddad Chief Technology Officer
John Kelly Chief Operating Officer
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