The Kerry and Ryan Stokes-controlled Seven West Media Limited (ASX:SWM) is believed to be turning its attention once again to acquisitions, with Southern Cross Media Group Limited (ASX:SXL) understood to be within its sights. DataRoom understands that Seven West, which is run by James Warburton, has been in discussions with Southern Cross about an acquisition of the latter's television division. As always, any deal would come down to price. Seven currently has an affiliation agreement in place for its content with its takeover target, regional broadcaster Prime Media, that has up to two more years to play out. Some suspect private equity is also likely to have held talks with Southern Cross.