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MarketScreener Homepage  >  Equities  >  Tokyo Stock Exchange  >  Sony Corporation    6758   JP3435000009


End-of-day quote. End-of-day quote Tokyo Stock Exchange - 01/15
10560 JPY   -1.77%
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Sony : introduces Alpha 7C world's smallest and lightest Full-frame camera system with SEL2860 Zoom Lens

11/19/2020 | 09:08am EST

Sony India today announced an impressive addition to their imaging line-up, the Alpha 7C full-frame camera (model ILCE-7C) the FE 28-60mm F4-5.6 (model SEL2860) zoom lens.

The Alpha 7C is the world's smallest and lightest[i] full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video[ii] capabilities and more. When paired with the world's smallest and lightest[iii] FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximising portability and versatility without sacrificing any of the power of full-frame imaging.

'With the commitment to offer best and most advanced tools based on the needs of our customers, we introduce the Alpha 7C, where 'C' stands for compact,' said Mukesh Srivastava, Digital Imaging Head at Sony India 'The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens packs most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. We are opening up a new world of possibilities for content creators by give them the uncompromised power of a full-frame system in the palm of their hand.'

The new Alpha 7C combines Sony's full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing.

Measuring only 124.0mm x 71.1mm x 59.7mm and weighing just 509g , the Alpha 7C is a similar size and weight to an APS-C camera , with only 1% more weight than the Alpha 6600. The Alpha 7C achieves the world's smallest and lightest compact body2 through upgraded 5-axis in-body stabilisation and shutter units, and the utilisation of monocoque construction, which is often used in the bodies of cars and aircrafts. Even in this compact body, the Alpha 7C features a 5-step stabilisation effect that allows shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power to shoot for long durations in comfort, allowing you to capture up to an industry-leading 740 images when using the LCD monitor, or 680 images11 when using the viewfinder.

Exceptional 4K Video recording capabilities for high quality footage

Sony's new Alpha 7C combines high resolution with low noise for excellent image quality at all sensitivities, offering the user stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more. Standard ISO extends up to 51,200 and is expandable to ISO 50-204,800 for low-light environment captures with low noise. The Alpha 7C also supports 16-bit processing and 14-bit RAW output for natural gradations.

Full-frame full-pixel readout without the need for pixel binning makes it possible to capture more than twice the amount of data required for 4K video (QFHD: 3840 x 2160)3, which is then oversampled to produce high quality 4K footage with exceptional detail and depth. In addition, the Alpha 7C supports HDR (HLG ) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps3 and other advanced video features which offer exceptional video capabilities to capture high quality video footage.

Advanced Real-time Eye Autofocus with extremely high tracking precision Using AI-driven functions, the Alpha 7C's Real-time Tracking maintains accurate focus automatically while the shutter button is half-pressed. In addition, 'Tracking On + AF-On' now is assignable to a custom key and can now be activated at once while the AF-ON button is pressed. Moreover, the intended subject can be specified just by touching it on the monitor when 'Touch Tracking' has been turned ON via the menu and is available for both stills and movies. The Alpha 7C's AF functions also feature Real-time Eye AF for both humans and animals to achieve fast and accurate focus . When using Real-time Tracking while 'Face/Eye Priority in AF' is ON with a human subject, the subject's eye and face is detected and locked on in real-time with extremely high tracking precision. The eye is automatically tracked with high precision and reliability so that the operator can concentrate on the content rather than focus operation. Users can also customise AF Transition Speed in seven settings, and AF Subject Shift Sensitivity in five settings, in their preferences. Touch Tracking functionality is also available for movie shooting.

The Alpha 7C provides wide, fast, reliable AF that locks onto the intended subject instantly without losing focus, thanks to its 693-point focal-plane phase-detection AF system covering approximately 93% of the image area, with an additional 425 contrast-detection points to ensure reliable focus, even in busy environments.

The Alpha 7C also features continuous shooting at up to 10 fps with AF/AE (auto exposure) by using a newly developed shutter unit and refined image processing system. It is also possible to shoot continuously at up to 8 fps17 in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion. The Alpha 7C allows up to approximately 223 JPEG (Fine L) images, 115 compressed RAW images, or 45 uncompressed RAW images to be captured in one continuous burst and achieves highly accurate and reliable AF precision in light down to EV-4 . These features make it easier to capture fast-moving subjects.

The Alpha 7C is designed for vloggers and video creators. Its features a side-opening vari-angle LCD monitor, making it easy to record selfies, overhead shots, low ground-level shots or whatever the user requires. The MOVIE button has been placed on the top of the camera making it easier to operate while recording in selfie mode. Additionally, the Alpha 7C provides high quality video recordings, not just for images, but also for audio. A digital audio interface has been added to the camera's Multi Interface (MI) Shoe, allowing the ECM-B1M Shotgun Microphone or XLR-K3M XLR Adaptor Kit (available separately) to be connected to input digital audio signals directly to the MI shoe for cleaner, clearer audio recordings. Like other MI shoe accessories, no cables or batteries are required, providing unrestrained freedom for Alpha system moviemaking. Headphone and microphone jacks are also provided to accurately monitor recorded sound, and metadata attached to movie footage shot vertically on the camera allows the footage after transfer to the smartphone or similar device, to also be replayed and edited in the vertical position. The new FE 28-60mm F4-5.6 offers the world's smallest and lightest4 form factor in a standard zoom lens, delivering high optical performance that achieves the high-resolution depiction of full-frame everywhere in the image. Optimal arrangement of the 3 aspherical lens elements effectively suppresses aberrations throughout the zoom range and realises high resolution from corner to corner. A minimum focus distance of 0.99 foot (0.3m) (wide-angle) to 1.48 feet (0.45m) (telephoto) delivers close-up capability, making it perfect for everyday use or vlogging with a gimbal or grip.

At 167g and 66.6 mm dia. x 45 mm, along with its mechanical and optimal optical design that features a retracting structure, the FE 28-60mm F4-5.6 achieves unrivalled compactness and lightness, allowing users to easily carry it all the times. From everyday shooting to scenery, portraits and travel, it's the ideal lens for any type of on-the-go shooting in a wide variety of environments. When combined with the Alpha 7C, the combination achieves uncompromising full-frame performance with the world's smallest and lightest full-frame camera and lens system1. Even with its compact size and light weight, the FE 28-60mm F4-5.6 is dust and moisture resistant22 and accepts a variety of 40.5mm filters.

The FE 28-60mm F4-5.6 delivers high-speed, high-accuracy AF allowing for Real-time Tracking and Real-time Eye AF, using a linear motor. In addition to Sony's advanced AF capabilities, the FE 28-60mm F4-5.6 features an internal focus design which leaves the lens length unchanged with focus motion and close-up shots, enabling users to easily capture a wide variety of content from regular movie shooting to comfortable vlogging.


Tel: 800-538-7550

(C) 2020 Electronic News Publishing, source ENP Newswire

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Sales 2021 8 520 B 81 999 M 81 999 M
Net income 2021 785 B 7 553 M 7 553 M
Net cash 2021 2 492 B 23 984 M 23 984 M
P/E ratio 2021 16,4x
Yield 2021 0,48%
Capitalization 13 056 B 126 B 126 B
EV / Sales 2021 1,24x
EV / Sales 2022 1,13x
Nbr of Employees 111 700
Free-Float 97,7%
Duration : Period :
Sony Corporation Technical Analysis Chart | 6758 | JP3435000009 | MarketScreener
Technical analysis trends SONY CORPORATION
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 23
Average target price 11 681,50 JPY
Last Close Price 10 560,00 JPY
Spread / Highest target 42,0%
Spread / Average Target 10,6%
Spread / Lowest Target -20,5%
EPS Revisions
Managers and Directors
Kenichiro Yoshida Co-Chairman, President & Chief Executive Officer
Shuzo Sumi Co-Chairman
Hiroki Totoki Chief Financial Officer, Director & Vice President
Toru Katsumoto Chief Technology Officer & EVP
Makoto Toyoda Chief Information Officer & Executive Officer
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