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MarketScreener Homepage  >  Equities  >  Tokyo Stock Exchange  >  Sony Corporation    6758   JP3435000009

SONY CORPORATION

(6758)
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Sony : PlayStation 5 goes on sale, pre-orders overwhelm supply

11/11/2020 | 06:48pm EST

Sony Interactive Entertainment Inc. started selling its next-generation PlayStation 5 video game consoles in Japan on Thursday with pre-orders received by retailers since September overwhelming supply.

The game unit of Sony Corp. touts the new console's data-processing capacity, saying it is 100 times faster than its predecessor, as well as its advanced audio technology. Sony is also launching the device in other major markets on Thursday.

Its launch comes after the release Tuesday of the rival Xbox Series X console from Microsoft Corp.

The PS5 device with an Ultra HD Blu-ray disc drive is priced at 49,980 yen ($470) and the digital version without a disc drive is sold for 39,980 yen, it said.

In Japan, electronics retail chain Nojima Corp. was swamped with orders, receiving more than 100 times as many as it planned to sell via its online reservation system. Major auction sites already have a number of listings for the new console with prices set well above what the system retails for.

In the past, shoppers lined up at stores on the console's release day, but the PS5 will only be available through online reservations for the time being due to the coronavirus pandemic.

==Kyodo

© Kyodo News International, Inc., source Newswire

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Financials
Sales 2021 8 550 B 82 463 M 82 463 M
Net income 2021 801 B 7 730 M 7 730 M
Net cash 2021 2 492 B 24 036 M 24 036 M
P/E ratio 2021 15,6x
Yield 2021 0,49%
Capitalization 12 716 B 123 B 123 B
EV / Sales 2021 1,20x
EV / Sales 2022 1,09x
Nbr of Employees 111 700
Free-Float 97,7%
Chart SONY CORPORATION
Duration : Period :
Sony Corporation Technical Analysis Chart | 6758 | JP3435000009 | MarketScreener
Technical analysis trends SONY CORPORATION
Short TermMid-TermLong Term
TrendsNeutralBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 23
Average target price 11 891,50 JPY
Last Close Price 10 285,00 JPY
Spread / Highest target 45,8%
Spread / Average Target 15,6%
Spread / Lowest Target -18,3%
EPS Revisions
Managers and Directors
NameTitle
Kenichiro Yoshida Co-Chairman, President & Chief Executive Officer
Shuzo Sumi Co-Chairman
Hiroki Totoki Chief Financial Officer, Director & Vice President
Toru Katsumoto Chief Technology Officer & EVP
Makoto Toyoda Chief Information Officer & Executive Officer
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