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MarketScreener Homepage  >  Equities  >  Tokyo Stock Exchange  >  Sony Corporation    6758   JP3435000009

SONY CORPORATION

(6758)
  Report
End-of-day quote. End-of-day quote Tokyo Stock Exchange - 01/15
10560 JPY   -1.77%
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Sony PS5 sold out online as pandemic chills real-world retailing

11/12/2020 | 06:06pm EST
A sign announcing that the new Sony PlayStation 5 gaming console will not be sold by over-the-counter sales on the launch day is displayed in Tokyo

TOKYO (Reuters) - Sony Corp's PlayStation 5 (PS5) console launched in core markets on Thursday to intense interest online, but with first day real-world sales limited to pre-order pick-ups.

The COVID-19 pandemic has driven a boom in gaming demand, but Sony has made the launch sale online only to maintain social distancing, calling for consumers to "be safe, stay home, and place your order online."

The next-generation console, which retails for $500, or $400 without a disk-drive, was sold out on major retailing sites in Japan and the United States, with some conducting lotteries to distribute limited stock.

On Japan's top flea market platform from Mercari Inc consoles were selling for more than $900.

Major U.S. retailers Amazon.com, Best Buy Co Inc and Gamestop Corp appeared to be out of stock moments after the PS5 went on sale.

New York resident Anil Rivera, 45, lined up in front of a boarded-up GameStop store in Manhattan's Union Square for about an hour before its opening, to pick up his pre-ordered PlayStation 5 console.

Rivera said he did not mind the wait or the rain, and was looking forward to experiencing the "big jump in technology" the new PlayStation offered.

Another diehard fan, Jessica Luto, arrived from the Bronx to collect her online order.

"I sat on this line for two hours to get my pre-order," said Luto, who has owned every PlayStation console since the first.

Demand for the PS5, which offers cutting-edge graphics, faster load times, and a new controller with immersive feedback, has been exacerbated by the pandemic, which has seen consumers flock to gaming but has strained supply chains.

Analysts see shortages of consoles from Sony and rival Microsoft Corp, which launched Xbox devices on Tuesday, extending into 2021.

(Reporting by Sam Nussey; additional reporting by Kenneth Li in New York; Editing by Christopher Cushing, Diane Craft and Rosalba O'Brien)

By Sam Nussey


© Reuters 2020
Stocks mentioned in the article
ChangeLast1st jan.
AMAZON.COM, INC. -0.74% 3104.25 Delayed Quote.-4.69%
BEST BUY CO., INC 0.07% 114 Delayed Quote.14.24%
GAMESTOP CORP. -11.05% 35.5 Delayed Quote.88.43%
MERCARI, INC. 4.22% 5680 End-of-day quote.24.15%
MICROSOFT CORPORATION -0.17% 212.65 Delayed Quote.-4.39%
SONY CORPORATION -1.77% 10560 End-of-day quote.2.67%
All news about SONY CORPORATION
01/14SONY : Canon raises outlook as buyers scoop up new models of cameras, printers
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01/13MICROSOFT : Warner Bros Games delays new Harry Potter game until 2022
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01/13SONY : intros Crystal LED displays
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01/13Poland's CD Projekt working with Sony to bring back Cyberpunk 2077 - PAP
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01/12SONY : Hollywood movie box office slumped to near 40-year low in 2020
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More news
Financials
Sales 2021 8 520 B 81 999 M 81 999 M
Net income 2021 785 B 7 553 M 7 553 M
Net cash 2021 2 492 B 23 984 M 23 984 M
P/E ratio 2021 16,4x
Yield 2021 0,48%
Capitalization 13 056 B 126 B 126 B
EV / Sales 2021 1,24x
EV / Sales 2022 1,13x
Nbr of Employees 111 700
Free-Float 97,7%
Chart SONY CORPORATION
Duration : Period :
Sony Corporation Technical Analysis Chart | 6758 | JP3435000009 | MarketScreener
Technical analysis trends SONY CORPORATION
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 23
Average target price 11 681,50 JPY
Last Close Price 10 560,00 JPY
Spread / Highest target 42,0%
Spread / Average Target 10,6%
Spread / Lowest Target -20,5%
EPS Revisions
Managers and Directors
NameTitle
Kenichiro Yoshida Co-Chairman, President & Chief Executive Officer
Shuzo Sumi Co-Chairman
Hiroki Totoki Chief Financial Officer, Director & Vice President
Toru Katsumoto Chief Technology Officer & EVP
Makoto Toyoda Chief Information Officer & Executive Officer
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1st jan.Capitalization (M$)
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