Softbank : leads $122m funding round in UK events ticketing company DICE
09/27/2021 | 06:11am EDT
Fast growing events ticketing platform DICE has raised $122 (£89.1m) in a Series C funding round led by Softbank with participation from i-pod creator Tony Fadell.
Blisce, French entrepreneur Xavier Niel, Mirabaud Private Equity, Cassius and Evolution also participated in the funding round which will help the company to expand its team and secure partnerships with new venues and artists.
The DICE platform makes sure that artists do not lose out on ticket sales by preventing secondary resale of tickets and helps more fans get into concerts by running a waitlist and refund feature for sold out shows.
“We believe DICE’s technology has the capacity to transform the future of live entertainment,” said Yanni Pipilis, Managing Partner for SoftBank Investment Advisers.
“Alongside the flexibility and security of seamless ticketing, the platform connects fans, artists and venues in a completely new way… We are excited to partner with DICE to help create remarkable event experiences for fans all over the world,” Pipilis added.
DICE works with over 3,600 venues, festivals and promoters globally, including Brooklyn’s Avant Gardner and one of the world’s biggest music festivals, Primavera Sound.
“DICE is rewiring the live experiences industry. We have proven that if you treat fans well, they go out more,” said Phil Hutcheon, CEO and Founder of DICE.
“We’re overhauling an unfair, inefficient system by pioneering a transparent, data-led, fan-first approach – building a scalable ecosystem that helps artists, promoters and venues thrive. To have SoftBank as a partner enables us to expand into every market.”
Tony Fadell will join DICE’s board to help oversee its expansion. The company is predicting that at its current growth rate 49,000 artists and creators will use DICE by the end of 2022.