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    9434   JP3732000009

SOFTBANK CORP.

(9434)
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SoftBank joins forces with digital marketing unit of Axiata

05/12/2021 | 02:38am EDT

Japanese wireless carrier SoftBank Corp. has agreed on a capital tie-up with Axiata Digital Advertising Sdn. Bhd., a digital marketing subsidiary of Malaysian telecommunication conglomerate Axiata Group Bhd.

SoftBank will invest about $60 million and own a 23 percent stake in ADA under the agreement so it can optimize the Kuala Lumpur-based company's operations covering nine Asian countries.

The deal announced Tuesday will make SoftBank ADA's second largest shareholder behind Axiata Digital Services Sdn. Bhd., also a subsidiary of Axiata Group, which holds 63.5 percent. Sumitomo Corp., a Japanese trading house and a capital partner of ADA since 2018, is third with 13.5 percent.

ADA currently offers business digitalization, data analysis and marketing services to more than 1,300 corporate clients in Malaysia, Singapore, Indonesia, Thailand, Cambodia, the Philippines, Sri Lanka, Bangladesh and South Korea.

With the alliance with ADA, SoftBank aims to accelerate the expansion drive of the digital-based business being provided by its corporate group, including marketing pitches related to the Line messaging app services directed at corporate customers.

The Treasure Data CDP customer data platform is among other items placed at the center of SoftBank's sales strategy via ADA.

"Since our public listing in 2018, we have been exploring ways to expand into new business areas outside our core telecom business," SoftBank Chairman Ken Miyauchi told an online press conference as he referred to the significance of the partnership with ADA.

Izzaddin Idris, Axiata's president and group CEO, said the deal with Softbank will help his entity develop AI models for precision targeting, invest in content analytics, and establish data platforms.

"Together with our existing Sumitomo partnership, we can expect this strategic alliance to further fuel ADA's growth momentum," he said. (NNA/Kyodo)

==Kyodo

© Kyodo News International, Inc., source Newswire

Stocks mentioned in the article
ChangeLast1st jan.
AXIATA GROUP BERHAD 0.52% 3.84 End-of-day quote.2.67%
SOFTBANK CORP. -1.10% 1440 End-of-day quote.11.37%
SOFTBANK GROUP CORP. 4.08% 7020 End-of-day quote.-12.88%
SUMITOMO CORPORATION 0.47% 1494 End-of-day quote.9.41%
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Financials
Sales 2022 5 544 B 50 628 M 50 628 M
Net income 2022 516 B 4 711 M 4 711 M
Net Debt 2022 4 154 B 37 930 M 37 930 M
P/E ratio 2022 13,2x
Yield 2022 5,99%
Capitalization 6 749 B 61 619 M 61 628 M
EV / Sales 2022 1,97x
EV / Sales 2023 1,87x
Nbr of Employees 37 821
Free-Float 57,9%
Chart SOFTBANK CORP.
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SoftBank Corp. Technical Analysis Chart | 9434 | JP3732000009 | MarketScreener
Technical analysis trends SOFTBANK CORP.
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Income Statement Evolution
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Mean consensus OUTPERFORM
Number of Analysts 19
Last Close Price 1 440,00 JPY
Average target price 1 648,89 JPY
Spread / Average Target 14,5%
EPS Revisions
Managers and Directors
Junichi Miyakawa President, CEO & Representative Director
Kazuhiko Fujihara Chief Financial Officer & Director
Ken Miyauchi Chairman
Takashi Tsutsui Chief Scientist & Managing Executive Officer
Keiichi Makizono Chief Information Officer
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