Zeta announced a partnership with Snowflake and the launch of two cutting-edge products. A presentation on the new offerings will be hosted at Zeta?s annual customer event, Zeta Live on November 17, 2021 between Zeta EVP Technology Strategy, Matthew Mobley, and Snowflake?s Head of Media, Entertainment, and Advertising, Bill Stratton. With Zeta Connect,Powered by Snowflake, enterprises can integrate their Snowflake instance with the Zeta CDP+ in a matter of hours. This integration eliminates layers of complexity and accelerates the launch of a data-driven marketing ecosystem. The joint offerings enhance and extend the deep integration between the two companies that share a vision to reinvent how enterprises ingest, store, synthesize, prepare, and activate consumer data for more precise marketing. Zeta Enrich, Powered by Snowflake, can provide Snowflake customers with a single solution to store, increase hygiene and enrich customer records with Zeta?s proprietary identity graph and signals. With Zeta Enrich, enterprises can now post unstructured data in and get highly targeted audiences out to activate across multiple addressable channels. Several of Zeta?s large customers in insurance, telecom, and retail have this solution in place.