Läderach announced it has signed lease agreements with Simon to open 15 new premium chocolate stores from coast-to-coast starting in the beginning of August through September. Each store will feature more than 85 varieties of fresh artisanal chocolate directly from Switzerland to be experienced with the five senses (sight, sound, touch, scent, and taste). The stores will also include a dedicated FrischSchoggi (fresh chocolate) counter, where chocolate lovers can select multiple varieties of its iconic hand-broken chocolate bark. Because the company controls the entire production and distribution channel, Läderach's product freshness is second-to-none. World Chocolate Master Elias Läderach leads production and innovation, and all chocolate is made from bean-to-bar in-house, finished by hand, and brought directly to its 100+ stores worldwide.