Log in
Show password
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 
  1. Homepage
  2. Equities
  3. Japan
  4. Japan Exchange
  5. Seiko Epson Corporation
  6. News
  7. Summary
    6724   JP3414750004


SummaryMost relevantAll NewsOther languagesPress ReleasesOfficial PublicationsSector news

Seiko Epson : Epson and Usain Bolt Sign EMEAR Partnership to Promote Cartridge-free Printing

10/13/2021 | 10:12pm EST
News Release
Epson and Usain Bolt Sign EMEAR Partnership to Promote Cartridge-free Printing Through the line campaign will include TV, Outdoor, POS and Social Media to raise awareness of Epson's EcoTank

- TOKYO, Japan, October 14, 2021 -

Epson has announced an EMEAR wide partnership with Usain Bolt, the world's fastest man. Eight-time Olympic gold medallist, and widely considered to be the greatest sprinter of all time, Usain will be the face of a major awareness building campaign for Epson's cartridge-free EcoTank printers.

Usain will star alongside Epson's EcoTank in a TV advertising campaign starting later this week in UK and Germany, as well as appearing on billboards, online in website banner ads, on Point-of-Sale in major retail outlets and on social media throughout the rest of the EMEAR region. Usain will demonstrate in his own light-hearted way that with Epson's EcoTank printers, you can literally "Just Fill and Chill" for up to three years of cartridge-free no-hassle printing1.

Over 60 million EcoTank high-capacity ink tank printers have sold worldwide since their launch in 2010, saving customers up to 90% on printing costs2. The printers come with high yield ink bottles instead of cartridges. One set of ink bottles is the equivalent of up to 72 cartridges worth of ink. Epson has recently refreshed its award-winning range of EcoTank printers enabling busy households and small offices to enjoy hassle-free printing at an ultra-low-cost per page. All Epson's new EcoTank printers feature its Micro Piezo Heat-Free Technology so you can enjoy also reduced energy consumption with less need for replacement parts.

Commenting on the partnership, Yoshiro Nagafusa, President of Epson Europe said: "Usain is the perfect partner for us! He is one of the most recognisable people in the world and his engaging character will help bring our low-cost printing solutions to life in a fun, memorable and engaging way. With more of us working from home than ever before, and modern family life getting busier, now is exactly the right time to raise even more awareness of our EcoTank printers and the cost saving benefits they deliver."

Usain Bolt said: "I'm delighted to be working with Epson to help spread the word about EcoTank printers. I only partner with brands that I believe can make a real difference.
EcoTank printers remove many of the frustrations that exist around printing with cartridges so anything that can help make life a little bit easier has got to be a good thing. But it's about much more than that! We share many of the same values such as building better futures. For Epson, that's all about building trust through its products, products that help communities grow and prosper. And for me it's about inspiring others to follow their dreams, regardless of how big or small they may be."

For a look at the new TV Commercial, and to see some of the extra footage filmed during the shoot, take a look at Epson Europe's YouTube Channel -

1 Based on print volume of 100 pages per month and the lowest yield produced from the first set of inks.

2 Average cost per page saving and average number of inkjet cartridges required to print the same number of pages as EcoTank "102" and "104" ink bottles. Comparison between average yield (A4 prints of ISO/IEC 24711) of EcoTank "102" and "104" bottles and the genuine consumables used within the 50 best-selling inkjet cartridge printers (according to GfK Inkjet Printing Devices and Inkjet Printing Cartridges Point of Sale panel market data for Germany, France, UK, Spain and Italy Apr-19 - Mar 2020).

About Epson
Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson will become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.
Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion.


Seiko Epson Corporation published this content on 14 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 October 2021 02:11:02 UTC.

ę Publicnow 2021
11/24SEIKO EPSON : Epson Develops New 3-Axis Vibration Sensors for Dam and River Floodgate Equi..
11/17SEIKO EPSON : Providing Quality Education in Africa is the Goal for Epson and World Mobile
11/12SEIKO EPSON : Epson Expands its Lineup of PrecisionCore Printheads
11/12SEIKO EPSON : Epson Selling DMOS-ASICs that Support High Voltage and High Current
11/12SEIKO EPSON : Epson to Introduce T3200 Printheads for Fast, High-quality Signage Printing
11/12SEIKO EPSON : Epson to Invest in Startup SiLC Technologies to Develop On-chip LiDAR Using ..
11/12SEIKO EPSON : Epson Receives the Prime Minister's Prize at the National Commendation for I..
11/12SEIKO EPSON : Epson Partners with National Geographic to Turn Down the Heat
11/12SEIKO EPSON : Epson Joins RE100 Initiative and Reconfirms Commitment to 100% Renewable Ele..
11/12SEIKO EPSON : Epson Products Win iF Design Award 2021
More news
Sales 2022 1 151 B 10 127 M 10 127 M
Net income 2022 55 716 M 490 M 490 M
Net cash 2022 55 089 M 485 M 485 M
P/E ratio 2022 11,4x
Yield 2022 3,37%
Capitalization 636 B 5 598 M 5 597 M
EV / Sales 2022 0,50x
EV / Sales 2023 0,47x
Nbr of Employees 79 944
Free-Float 73,4%
Duration : Period :
Seiko Epson Corporation Technical Analysis Chart | 6724 | JP3414750004 | MarketScreener
Technical analysis trends SEIKO EPSON CORPORATION
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus HOLD
Number of Analysts 10
Last Close Price 1 839,00 JPY
Average target price 2 300,00 JPY
Spread / Average Target 25,1%
EPS Revisions
Managers and Directors
Yasunori Ogawa President & Representative Director
Minoru Usui Chairman
Sunao Murata Head-Technology & Deputy GM-DX Promotions
Kazuhiro Ichikawa Executive Officer & GM-Technology Development
Tatsuaki Seki Director, GM-Administration & Head-Compliance
Sector and Competitors