Epson has announced a partnership with Usain Bolt. Eight-time Olympic gold medallist, and widely considered to be the greatest sprinter of all time, Usain will be the face of a major awareness building campaign for Epson's cartridge-free EcoTank printers. Usain will star alongside Epson's EcoTank in a TV Advertising campaign starting later this week in UK and Germany, as well as appearing on billboards, online in website banner ads, on Point-of-Sale in major retail outlets and on social media throughout the rest of the region. Usain will demonstrate in his own light-hearted way that with Epson's EcoTank printers, can literally "Just Fill and Chill" for up to three years of cartridge-free no-hassle printing Over 60 million EcoTank high-capacity ink tank printers have sold worldwide since their launch in 2010, saving customers up to 90% on printing costs. The printers come with high yield ink bottles instead of cartridges. Epson has recently refreshed its range of EcoTank printers enabling busy households and small offices to enjoy hassle-free printing at an ultra-low-cost per page. All Epson's new EcoTank printers feature its Micro Piezo Heat-Free Technology so can enjoy also reduced energy consumption with less need for replacement parts.