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    A005930   KR7005930003

SAMSUNG ELECTRONICS CO., LTD.

(A005930)
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Smartphone maker Xiaomi launches in Britain with flagship device

11/08/2018 | 11:28am EDT
Xiaomi branding is seen at a UK launch event in London

LONDON (Reuters) - Xiaomi, the world's fourth ranked smartphone maker, entered Britain on Thursday with the international debut of its flagship Mi 8 Pro, which it hopes will win fans in a market dominated by Samsung and Apple.

Senior vice president Xiang Wang said Britain had a "cool" factor that aligned with the company's appeal to its customers.

"The UK is one of the important global centres for technology," he said in an interview ahead of the company's London launch.

"It is a young energetic place, so pretty much fits to our culture - we want to be the coolest company in our fans' minds."

Xiaomi, which listed in July and has a market value of about $44 billion, initially targeted other Asian markets for overseas expansion, notably India, where it toppled Samsung as the top smartphone seller earlier this year.

The company, founded in 2010, made its European debut in Spain a year ago - where according to research firm Canalys it already ranks third - followed by France and Italy this year.

It said in August that overseas revenue for the quarter ending June 30 had more than doubled year-on-year.

Xiaomi's UK product line-up is led by the Mi 8 Pro, which has a dual camera powered by artificial intelligence, a 6.21 inch high-definition AMOLED display, a pressure-sensitive in-display fingerprint sensor and a transparent glass back cover.

It is also bringing its entry-level Redmi 6A device, priced from 99 pounds ($130), Wang said, and some of the other products in the "Mi" range, including its Xiaomi Band 3 fitness band and an electric scooter.

The company's products will be sold both online and in store, including at an authorised Mi outlet due to open in London's Westfield mall on November 18.

"Online we will do mi.com and we will work with every online channel including Amazon and others," Wang said.

"Offline partners will include Carphone Warehouse and the exclusive launch carrier channel will be 3."

(Reporting by Paul Sandle; Editing by Jan Harvey)

By Paul Sandle


ę Reuters 2018
Stocks mentioned in the article
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APPLE INC. 0.67% 146.83 Delayed Quote.10.66%
CURRYS PLC -1.86% 135.8 Delayed Quote.20.55%
DUAL CO., LTD. -3.70% 5200 End-of-day quote.54.07%
HUTCHISON TELECOMMUNICATIONS HONG KONG HOLDINGS LIMITED 2.52% 1.22 End-of-day quote.5.17%
SAMSUNG ELECTRONICS CO., LTD. 0.26% 77400 End-of-day quote.-4.44%
THE GLOBAL LTD. 1.83% 223 End-of-day quote.-14.23%
UNIBAIL-RODAMCO-WESTFIELD SE -0.23% 66.27 Real-time Quote.2.83%
XIAOMI CORPORATION -2.60% 22.5 End-of-day quote.-32.23%
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Analyst Recommendations on SAMSUNG ELECTRONICS CO., LTD.
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Financials
Sales 2021 274 782 B 233 B 233 B
Net income 2021 39 233 B 33,3 B 33,3 B
Net cash 2021 110 519 B 93,8 B 93,8 B
P/E ratio 2021 12,8x
Yield 2021 1,87%
Capitalization 521 144 B 444 B 442 B
EV / Sales 2021 1,49x
EV / Sales 2022 1,28x
Nbr of Employees -
Free-Float 82,7%
Chart SAMSUNG ELECTRONICS CO., LTD.
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Samsung Electronics Co., Ltd. Technical Analysis Chart | A005930 | KR7005930003 | MarketScreener
Technical analysis trends SAMSUNG ELECTRONICS CO., LTD.
Short TermMid-TermLong Term
TrendsNeutralBearishNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 40
Last Close Price 77 400,00 KRW
Average target price 102 150,00 KRW
Spread / Average Target 32,0%
EPS Revisions
Managers and Directors
Hyun-Suk Kim Co-President, Co-CEO & Director
Dongjin Koh Co-President, Co-CEO & Director
Kinam Kim President, Co-CEO & Director
Tae Moon Roh Co-President & Head-Research & Development
Hee-Chan Roh Chief Financial Officer
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