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    A005930   KR7005930003


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Samsung Electronics : Bespoke AirDresser Brings Stylish Design and Intelligent Features to Samsung's Cutting-Edge Laundry Appliance

09/23/2021 | 04:32am EDT

Samsung expands its Bespoke lineup with the Bespoke AirDresser, integrating a new customizable design and smart features to make refreshing clothes easy, removing 99.9% of common bacteria and viruses and neutralizing odors.

Samsung Electronics today announced the global launch of the Bespoke AirDresser, beginning with the United States and Europe and expanding to regions across the world by the end of the year. The latest addition to the Bespoke lineup, the Bespoke AirDresser brings design fitting beautifully into any home décor to Samsung's cutting-edge clothing care appliance.

With upgraded smart features for ultimate convenience, Samsung's Bespoke AirDresser refreshes clothing by removing dust, neutralizing 99% of odors,1 eliminating germs, and smoothing out wrinkles. As health and wellness routines become ever-more important for consumers around the world, the Bespoke AirDresser offers a beautiful, sleek and smart way to keep garments refreshed daily.

"With health and hygiene top of mind for many people, Samsung is providing a great way to refresh their clothes by removing harmful substances using the Bespoke AirDresser," said Hyesoon Yang, Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. "In addition, the Bespoke AirDresser also removes odor-causing gases released during the cleaning process and prevents them from building up inside the unit to keep every load smelling fresh."

Neutralize Germs and Odors To Keep Your Wardrobe Fresh

To keep your clothes fresh and ready for any occasion, Bespoke AirDresser's Sanitize function uses powerful JetSteam to steam and refresh your garments. Infusing high temperature heat deep into the fabric, the JetSteam system eliminates 99.9% of common bacteria and viruses and kills 100% of house dust mites2 to refresh linens, bedding and even baby clothes and soft toys for safe use.

Bespoke AirDresser also uses a Deodorizing Filter that eliminates 99% of odor-causing gases including those from sweat, tobacco and food. Made of ceramic, which works effectively even in humid and damp conditions, the filter breaks down odor-causing particles to prevent unpleasant smells from building up inside the device.

Better still, Bespoke AirDresser's Wrinkle Care uses JetAir and JetSteam to smooth out creases in clothes, so your clothes are ready to wear when you need them.

Save Time and Energy With Powerful, Intelligent Features

Bespoke AirDresser doesn't just make clothing care more convenient; it adapts itself to fit your lifestyle. The AI Control feature personalizes your controls by remembering habits3-such as your most frequently used cycles-so you don't have to flip through menus to get to your favorite options and settings. If you also own a Samsung smart washer, you can connect it to your Bespoke AirDresser through the SmartThings application and receive a recommendation for the most appropriate drying course according to the wash cycle you've just finished.4

After sanitizing your clothes, intelligent systems take over once again. Using a humidity sensor on the inside of the door, Bespoke AirDresser's AI Dry technology continually senses the humidity of your clothes and intelligently reduces drying time accordingly, so your laundry is always dried thoroughly in the shortest possible time.

Clean Longer Clothes Conveniently

Whether you've got large winter coats, or flowing summer dresses, Bespoke AirDresser's Long Dress Zone is specially designed to handle your longest garments. While long dresses, coats and jackets can be difficult to fit into conventional clothing care devices, Bespoke AirDresser features a space 143 centimeters tall to fit items up to 20 centimeters longer than in the rest of the cabinet.

Upgrade Your Home in Style

Available in six different color and material options5-including Crystal Mirror, Glam White, Glam Pink, Satin Beige, Cotta White and Cotta Charcoal-Bespoke AirDresser's customizability means you can choose a design that will blend seamlessly into the décor of your home. It comes in two sizes, 18-inch and 24-inch, holding three or five pieces of clothing depending on the needs of your lifestyle.

To complete its modern, minimalist design, the front panel features a slim, intuitive interface with simplified buttons that make it easier to select settings and options and improves visibility and accessibility.

For more information about the Bespoke AirDresser, please visit Samsung.com.

1 Witnessed by Intertek. Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions.

2 Witnessed by Intertek. Kills 100% of house dust mites

3 Stores user data, preferences and usage patterns to suggest the most useful options.

4 Auto Cycle Link is only available when both the AirDresser and washer have Wi-Fi connected and are registered on the SmartThings application. A Wi-Fi connection is required at all times, which may increase energy consumption. Not available on certain models and in certain regions.

5 The 18″ (3-piece) model has choice of colors and finishes available as standard, and additional panels can be purchased separately. The 24″ (5-piece) model has a Crystal Mirror finish as standard, but additional panels in a choice of colors and finishes can be purchased separately.


Samsung Electronics Co. Ltd. published this content on 23 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 September 2021 08:31:01 UTC.

© Publicnow 2021
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Sales 2021 275 166 B 234 B 234 B
Net income 2021 39 385 B 33,4 B 33,4 B
Net cash 2021 108 097 B 91,8 B 91,8 B
P/E ratio 2021 11,8x
Yield 2021 2,06%
Capitalization 472 155 B 401 B 401 B
EV / Sales 2021 1,32x
EV / Sales 2022 1,15x
Nbr of Employees -
Free-Float 82,7%
Duration : Period :
Samsung Electronics Co., Ltd. Technical Analysis Chart | A005930 | KR7005930003 | MarketScreener
Technical analysis trends SAMSUNG ELECTRONICS CO., LTD.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 39
Last Close Price 70 200,00 KRW
Average target price 98 342,11 KRW
Spread / Average Target 40,1%
EPS Revisions
Managers and Directors
Hyun-Suk Kim Co-President, Co-CEO & Director
Dongjin Koh Co-President, Co-CEO & Director
Kinam Kim President, Co-CEO & Director
Tae Moon Roh Co-President & Head-Research & Development
Hee-Chan Roh Chief Financial Officer
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