Log in
E-mail
Password
Show password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON

SALESFORCE.COM, INC.

(CRM)
  Report
Delayed Quote. Delayed Nyse - 09/17 04:10:00 pm
260.53 USD   +0.07%
09/17Preview -- Barron's
DJ
09/17SALESFORCE COM : Start Building Your 2021 Dreamforce Agenda
PU
09/17SALESFORCE COM : Are You an Underestimated Founder? Arlan Hamilton Wants to Talk
PU
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Salesforce com : How Employee Journey Maps Help Leaders Know What Employees Expect

07/29/2021 | 08:29pm EDT

For all the talk about employee experience, only 31% of executives in a September 2020 Salesforce survey rated it as a high priority. [Studio Firma / Stocksy]

Jul 29, 20214 min read

Nice guys finish last. Grow or die. If you build it, they will come. We've all internalized business maxims like these. But many are ready to be thrown away. We'll debunk a couple of business misconceptions around employee journey maps that may be hindering your business success.

Read The Leader's Guide to Employee Wellbeing

Learn how you and your team can track and address stressors during busy, dynamic work days.

Get the guide

Myth: Traditional journey mapping is only for customers

Truth: Customer experience and employee experience are equally important. Business leaders should use the same data-driven journey-mapping tactics for employees as they do for customers. Organizations have used journey maps for years to chart the customer experience as it progresses through awareness, consideration, activation, and advocacy.

Likewise, an employee journey map is a visualization of all the significant stages of employees' experience with your company. It tracks awareness and hiring to career development, and later, tenure and departure, according to Erik van Vulpen, founder of the Academy to Innovate HR, which offers educational programs for human resources professionals.

Employees are consumers of the workplace. Organizations should want their employer brand, their reputation as an employer, to be as formidable as their customer-facing brand.

Gallup's State of the American Workplace report

The technique takes a quantitative approach that helps employers measure key moments in employees' tenure, including if and when they become disengaged. Two examples: High turnover in year one may indicate bad onboarding practices and push a company to rethink how it brings new employees into the fold. High turnover in year three or four may indicate disappointment over lack of advancement opportunities.

In each case, managers should gather and crunch employee data to gauge the contentment levels of individual workers. What kind of data? Surveys (both annual surveys and the shorter, more frequent pulse surveys), focus groups, absentee data, one-on-one chats with managers, exit interviews, performance feedback on specific projects, and more.

Mike West, consultant and author of People Analytics for Dummies, said the goal of an employee journey map is to identify not only those transition points where people tend to encounter problems, but also areas for improvement. Further, a journey map can help align the organization toward achieving common goals.

Just as customer journey maps help organizations understand motivations and emotional connections to the brand, employee journey maps help businesses understand specific employee needs and the tools needed to address them.

He said when people get caught up in individual goals, other individuals or teams can be negatively impacted. The employee journey map allows business leaders to take a bird's-eye view of actions by different stakeholders, using data to unify disparate and competing efforts.

'It would be hard to find a business leader who doesn't say, 'It's all about our people,' but the only way you can really understand your employees is through regular data-driven analysis and observing things over time,' West said.

Just as customer journey maps help organizations understand motivations and emotional connections to the brand, employee journey maps help businesses understand specific employee needs and the tools needed to address them.

High turnover in year one may indicate bad onboarding practices and push a company to rethink how it brings new employees into the fold. High turnover in year three or four may indicate disappointment over lack of advancement opportunities.

Harvard Business Review noted that employee journey mapping is rooted in needs-based segmentation - development opportunities, rewards, schedules, compensation - rather than standard segmentation like job title, rank, or business unit. 'Just as customer experience design requires a more nuanced understanding of customers than simple demographics or economic value, employee experience should be based on employees' drivers and desires,' according to the article by Denise Lee Yohn.

And what do employees desire? That leads us to our second myth.

Myth: Employees mostly care about higher compensation

Fact: Gallup's State of the American Workplace report - one of the more exhaustive on workplace trends - found that employees placed the most importance on these five factors when deciding to take a job:

  1. The ability to do what they do best
  2. Greater work-life balance and better well-being
  3. Improved stability and job security
  4. Increase in income
  5. Opportunity to work for a company with a great brand or reputation

More important than increasing their income are factors related to meaning and security. Delivering on these things, the report found, results in more engaged employees who are more likely to stay with their organization, reducing overall turnover and the costs associated with it.

According to the report, 'They feel a stronger bond to their organization's mission and purpose, making them more effective brand ambassadors. They build stronger relationships with customers, helping their company increase sales and profitability.'

The employee journey map allows business leaders to take a bird's-eye view of actions by different stakeholders, using data to unify disparate and competing efforts.

For all the talk about employee experience, only 31% of executives in a September 2020 Salesforce survey rated it as a high priority. Perhaps it's because they associate it with the cliché that the only way to make employees care is to throw more money at them. That could turn out to be a grave mistake. Unhappy or unmotivated employees are bad for business.

'Employees are consumers of the workplace,' according to the Gallup report. 'Organizations should want their employer brand, their reputation as an employer, to be as formidable as their customer-facing brand.'

This article originally appeared in Vantage Point, a Salesforce magazine

SUBSCRIBE NOW

Disclaimer

salesforce.com Inc. published this content on 29 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 30 July 2021 00:28:02 UTC.


© Publicnow 2021
All news about SALESFORCE.COM, INC.
09/17Preview -- Barron's
DJ
09/17SALESFORCE COM : Start Building Your 2021 Dreamforce Agenda
PU
09/17SALESFORCE COM : Are You an Underestimated Founder? Arlan Hamilton Wants to Talk
PU
09/17SALESFORCE COM : New IDC Report Examines Salesforce's 'Gold Standard' Customer S..
PU
09/17SALESFORCE COM : Supports Climate Investments Outlined in U.S. Budget Reconcilia..
PU
09/17Mastercard Partners With Accenture, Salesforce to Analyze Supplier Emissions ..
MT
09/17SALESFORCE COM : Barclays Adjusts Price Target on Salesforce.com to $330 From $3..
MT
09/17INSIDER SELL : Salesforce.com
MT
09/16THE PANDEMIC ERA HAS BEGUN : How to Navigate Challenges and Opportunities in an ..
PU
09/16SALESFORCE : to Hold Annual Investor Day on September 23, 2021
BU
More news
Analyst Recommendations on SALESFORCE.COM, INC.
More recommendations
Financials (USD)
Sales 2022 26 285 M - -
Net income 2022 795 M - -
Net cash 2022 2 058 M - -
P/E ratio 2022 315x
Yield 2022 -
Capitalization 255 B 255 B -
EV / Sales 2022 9,63x
EV / Sales 2023 7,85x
Nbr of Employees 56 606
Free-Float 96,6%
Chart SALESFORCE.COM, INC.
Duration : Period :
Salesforce.com, Inc. Technical Analysis Chart | CRM | US79466L3024 | MarketScreener
Technical analysis trends SALESFORCE.COM, INC.
Short TermMid-TermLong Term
TrendsNeutralBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 48
Last Close Price 260,53 $
Average target price 304,21 $
Spread / Average Target 16,8%
EPS Revisions
Managers and Directors
Marc Russell Benioff Chairman & Chief Executive Officer
Alexandre Dayon Co-President & Chief Strategy Officer
Amy E. Weaver Co-President & Chief Financial Officer
Srinivas Tallapragada Co-President & Chief Engineering Officer
Bret Steven Taylor Co-President & Chief Operating Officer
Sector and Competitors
1st jan.Capi. (M$)
SALESFORCE.COM, INC.17.08%255 059
CLOUDFLARE, INC.72.93%41 056
DYNATRACE, INC.65.36%20 341
SINCH AB35.86%15 237
ANAPLAN, INC.-8.60%9 600
NUTANIX, INC.29.21%8 712