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    RRTL   LU0061462528

RTL GROUP S.A.

(RRTL)
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Inspiration, energy and attitude: RTL presents new brand identity

06/14/2021 | 08:04am EDT
  • Comprehensive redesign and repositioning to strengthen RTL as Europe's leading entertainment brand standing for positive entertainment and independent journalism
  • One brand, endless possibilities: new multicoloured logo reflects diversity in content and people by offering individual creations for users, employees and partners
  • Rollout to start in the second half of 2021 at RTL Group and RTL Deutschland
  • German streaming service TV Now to be rebranded RTL+ by end of 2021

Luxembourg/Cologne, 14 June 2021 - RTL Group today unveiled the new identity and design for its core brand RTL. The comprehensive redesign and repositioning will strengthen RTL as Europe's leading entertainment brand. The focus is on one unified RTL brand that stands for positive entertainment and independent journalism, as well as inspiration, energy and attitude. As part of this transformation in creating a strong consumer brand, the rapidly growing German streaming service TV Now will become RTL+ by end of 2021. RTL Group will remain a house of brands with Fremantle, Vox and NTV, among others, continuing to use their individual branding.

The new RTL brand identity was presented today to the Group's employees and to advertisers, partners and journalists at Screenforce Days 2021, Germany's largest annual TV event. The management team of RTL Deutschland explained how the new brand strategy will be pivotal in boosting the digital transformation of the business and repositioning its content offers to promote diversity, relevance and cohesion. For example, the main channel RTL Television will offer more information programmes in its daytime and primetime schedule and launch new entertainment shows for the whole family.

By making use of an endless variety of colours, the new multicoloured logo is unique in Europe's media landscape. The innovative modernisation of the three-coloured rectangular logo of RTL Television follows the simple rule: content defines the brand. The colours of the new logo are adapted to promote different topics and partnerships in various contexts, thereby reflecting the diversity of RTL's content and people. The branding allows users, employees and partners to create their personal RTL logo - a strong statement for consumer centricity and involvement.

Thomas Rabe, CEO of RTL Group, says: 'We are furthering the transformation of RTL from a traditional broadcast brand to a leading entertainment brand across all digital platforms. The repositioning and redesign of RTL is part of our response to technological innovations and profound changes in the media landscape and the societies we operate in. We combine the power of a one-brand strategy with the endless customisation possibilities of the digital world - the perfect solution to promote the diversity of RTL Group's portfolio, content and people.'

The rollout of the new branding will start in the second half of 2021 at RTL Group and
Mediengruppe RTL Deutschland, the Group's largest business unit. As part of the project, Mediengruppe RTL Deutschland will become RTL Deutschland.

The re-positioning of RTL was jointly developed by the marketing teams at RTL Group and RTL Deutschland, with the support of transformation advisor Caroline Seifert. The new design was created by the design team at RTL Deutschland, in close collaboration with the design and innovation agency AKQA (UK/Sweden).

You can download visuals and the new RTL logo in different colour combinations here :
https://www.rtlgroup.com/en/media/downloads/pictures.cfm

Disclaimer

RTL Group SA published this content on 14 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 June 2021 12:03:01 UTC.


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Financials
Sales 2021 6 212 M 7 341 M 7 341 M
Net income 2021 597 M 705 M 705 M
Net cash 2021 374 M 442 M 442 M
P/E ratio 2021 12,5x
Yield 2021 8,05%
Capitalization 7 439 M 8 802 M 8 791 M
EV / Sales 2021 1,14x
EV / Sales 2022 1,10x
Nbr of Employees 15 960
Free-Float 23,7%
Chart RTL GROUP S.A.
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RTL Group S.A. Technical Analysis Chart | RRTL | LU0061462528 | MarketScreener
Technical analysis trends RTL GROUP S.A.
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Income Statement Evolution
Consensus
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Mean consensus OUTPERFORM
Number of Analysts 9
Last Close Price 48,46 €
Average target price 52,83 €
Spread / Average Target 9,02%
EPS Revisions
Managers and Directors
Thomas Hermann Rabe Chief Executive Officer & Executive Director
Bj÷rn Bauer Chief Financial Officer
Martin Taylor Chairman
Vincent Pascaud Senior Vice President-Group IT & IT Governance
Elmar Heggen COO, Deputy CEO & Executive Director
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