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OFFON

RESTAURANT BRANDS INTERNATIONAL INC.

(QSR)
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McDonald's Happy Meal toys to go green globally by 2025

09/21/2021 | 06:41pm EDT
Batman and Minions toys made from paper and cardboard that children assemble themselves are seen in New York

(Reuters) -McDonald's Corp said on Tuesday it will drastically cut the use of plastic in the more than 1 billion children's toys it sells globally each year by the end of 2025.

The change involves swapping out a plastic figurine of Batman, for example, for one made with a dozen cardboard pieces that kids can put together themselves.

More toys will also be made from recycled or plant-based plastics, McDonald's said. The changes will allow the Chicago-based company to cut its use of virgin fossil fuel-based plastic for Happy Meals by 90% compared with 2018.

McDonald's is one of many restaurant chains aiming to reduce environmental harm from packaging and other products.

Burger King, a unit of Restaurant Brands International Inc, said in 2019 that it would stop giving out free plastic toys and that customers could return existing ones to be melted down and used as trays and other items.

Stephanie Feldstein, population and sustainability director at the Center for Biological Diversity, said in a statement that if McDonald's really wanted to be more sustainable it should reduce the amount of beef it serves and "stop nibbling around the edges of sustainability."

McDonald's, which started selling Happy Meals in 1979, shifted to more sustainable toys in the UK, Ireland and France in 2018.

Some similar toys will soon make their way to the more than 100 other countries where Happy Meals are sold.

In the United States, McDonald's is already using some sustainable toys, including books and Pokemon collectible cards.

More such toys will hit the U.S. market in January, said Amy Murray, vice president of global marketing enablement. The revamped Happy Meals will not cost franchisees more money, she said.

(Reporting by Hilary Russ; editing by Richard Pullin and Bill Berkrot)

By Hilary Russ


ę Reuters 2021
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Financials (USD)
Sales 2021 5 674 M - -
Net income 2021 1 235 M - -
Net Debt 2021 11 191 M - -
P/E ratio 2021 21,7x
Yield 2021 3,60%
Capitalization 18 542 M 18 542 M -
EV / Sales 2021 5,24x
EV / Sales 2022 4,81x
Nbr of Employees 5 200
Free-Float 98,5%
Chart RESTAURANT BRANDS INTERNATIONAL INC.
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Restaurant Brands International Inc. Technical Analysis Chart | QSR | CA76131D1033 | MarketScreener
Technical analysis trends RESTAURANT BRANDS INTERNATIONAL INC.
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Income Statement Evolution
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Mean consensus OUTPERFORM
Number of Analysts 32
Last Close Price 58,85 $
Average target price 70,48 $
Spread / Average Target 19,8%
EPS Revisions
Managers and Directors
JosÚ Eduardo Cil Chief Executive Officer
Matthew Dunnigan Chief Financial Officer
Alexandre Behring da Costa Co-Chairman
Daniel S. Schwartz Co-Chairman
Joshua Arthur Kobza Chief Operating Officer
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