Quebecor unveiled QUB, one of the most ambitious digital projects in its history. Designed and developed in Québec by Quebecor's NumériQ team, QUB is a new platform that brings all of Quebecor's news and entertainment content together in one place. Available on the web and via a mobile app, QUB is a unique showcase that is differentiated by its vast quantity of multi-source, multi-format content, where users can move easily from one universe to another. Users will have access to millions of items including text, music, video and audio in a single environment, live or on demand. QUB will serve as a content aggregator while providing a superior browsing experience and recommendations to increase discoverability. QUB is a content stream aggregator with four main sections: news, video, music and radio. Users will find content from more than 50 Quebecor sources and media outlets, including video and radio clips, music playlists, podcast suggestions and a huge selection of articles, consolidated in one location. The vast majority of the content is free, with the exception of the QUB musique music streaming platform and Vrai, Videotron's new subscription service dedicated to exclusive unscripted specialty content. By logging in to their QUBprofile, users will be able to access all the content on all their connected devices and enjoy the best in news and entertainment, at home and on the move. One of the advantages of QUB will be the ability to personalize content according to the user's interests. QUB will provide a customized, user-friendly feed that is specific to each user. Other advantages of logging in to a user account will include access to exclusive content.