London, 6 July 2021 - Playtech, the world's leading gambling technology company, today announces it has, together with Fortuna Entertainment Group, successfully migrated their PSK brand in Croatia onto the FEG unified platform using the Playtech IMS and PAM, marking the culmination of a multi-year project, migrating six Fortuna brands in five countries to a unified, scalable, omni-channel and multi-product platform.
Fortuna Entertainment Group has grown into Central and Eastern Europe's leading betting and gaming operator, with significant growth across its brands in each of its core markets since going live with Playtech in August 2016.
Shimon Akad, Chief Operating Officer at Playtech, said: 'Fortuna Entertainment Group is a key strategic partner for Playtech, and we have continued to be impressed by its significant growth trajectory as it firmly establishes itself as the leading betting and gaming operator in Central and Eastern Europe. Our multi-product and omni-channel capabilities, combined with multi-market partnership has proven the strength and stability of Playtech's IMS platform, and we look forward to building on our excellent working relationship with FEG.'
Per Widerstrom, CEO at Fortuna Entertainment Group, added: 'We are delighted to launch our PSK.hr brand in Croatia on FEG's unified platform, using Playtech's industry leading IMS account and wallet solution. The success of our strategic partnership with Playtech over the last five years is testament to the strength of our omni-channel offering in Central and Eastern Europe, and we look forward to watching this partnership continue to grow from strength to strength.'
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Fortuna Entertainment Group is a leading omni-channel betting and gaming operator in Central and Eastern Europe. FEG started in the Czech Republic and, through passion and expertise, have become a truly international operator. FEG's footprint now extends to the Slovakian, Polish, Romanian, and Croatian markets.
FEG's vision to continue to grow and to become a leading licensed omni-channel betting and gaming operator in Europe with the most trusted and exciting brands
Fortuna Entertainment Group's goal is to offer the widest variety of online and offline betting and gaming products. FEG brands bring more fun and excitement to the game, however that may be, in retail shops, on a laptop, or on a phone - and always striving for seamless omni-channel experience for all customers.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a market leader in the gambling and financial trading industries with c.6,400 employees across 24 countries.
Playtech is the gambling industry's leading technology company delivering business intelligence driven gambling software, services, content and platform technology across the industry's most popular product verticals, including, casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry's leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. Playtech directly owns and operates Snaitech, the leading sports betting and gaming company in online and retail in Italy.
Playtech's Financials Division, Finalto, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.
For further information please contact:
Virginia Knox-Walker, Senior PR and Communications Manager
Tom James, Jack Gault
44 (0)20 3805 4822