Petco Health and Wellness Company, Inc. announced the opening of Reddy SoHo, the first concept for Reddy, Petco's premium lifestyle owned brand for dogs. Located at 125 Prince Street in New York City, Reddy SoHo serves as an urban basecamp for pets and pet parents looking for adventure, offering an elevated shopping experience featuring curated Reddy merchandise and new, exclusive, pet-centric experiences. The launch of Reddy SoHo marks the first time the company has opened a retail location dedicated to a single, exclusive brand. The space is designed as an edgy, urban boutique inspired by industrial design and complemented by Reddy's bold color palette, patterns and textures. In addition to a robust selection of Reddy merchandise across apparel, accessories and supplies, the store provides local and visiting dogs and their parents an exclusive interactive experience, including: A lounge area with free Wi-Fi and, in the coming months, an adventure concierge to plan activities with your pet, along with a calendar of recommended monthly activities in and around the city; A fitting station for finding the perfect look and fit for your furry friend, as well as custom services like personalized pet tags and on-site product monogramming, plus phone charging stations at the customization table; Exclusive, complimentary amenities for pets, including sanitary water stations, a "treatery" and whipped cream cups for pups; A JustFoodForDogs fresh nutrition station offering a range of high-quality dog foods and treats formulated to meet specific, critical nutritional needs, as well as a variety of supplements to help boost pets' health; and Gram-ready walls, a "Bark Board" for community updates and a pet polaroid wall showcasing furry shop-goers in their element.