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MarketScreener Homepage  >  Equities  >  Euronext Paris  >  Orange    ORA   FR0000133308

ORANGE

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Spanish soccer league's TV ad revenue rises as fans watch remotely

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09/04/2020 | 05:00am EDT

MADRID, Sept 4 (Reuters) - The Spanish soccer league's TV advertising revenues for this season are up 20% from the previous season, its director for international development said on Friday, as fans unable to attend live matches watch on TV, boosting audiences worldwide.

Spain's La Liga has secured revenues from short ads and sponsorships worth 110 million euros ($130 million) for the 2020-2021 season, said Oscar Mayo, La Liga's International Development Director, on Friday.

"With strong viewership, companies keep us in their communication and marketing plans, even though they cut spending overall," Mayo said.

Revenues from Liga's ads - short video snippets before game transmissions start, logos aired during interruptions and billboards modified by computers to show different brands in different regions - come on top of broadcasting rights due to reach 2.1 billion euros this year.

TV audiences for soccer have shot up as more people stay at home during the pandemic. The top-flight Spanish leagues, with stars such as Argentinian striker Lionel Messi and Croat midfielder Luka Modric, are a big pull for viewers globally.

Average TV audience for Spanish games rose 48% when the championship resumed after a lockdown imposed in mid-March, with peaks of triple-digit increases in countries such as Belgium and South Africa.

La Liga has signed an advertising contract with betting and casino company M88 in Asia, oil company Total in Argentina, Orange in the Middle East and Africa and renewed a contract in the United States with Verizon, Mayo said.

More than 40% of La Liga's ad revenues will come from outside Spain this season, he said, up from 8% five years ago.

The TV rights of the Spanish soccer league have also sky-rocketed over recent years, as they were worth about 800 million euros eight years ago.

La Liga distributes all its profits to the soccer teams that comprise it. The increased revenues from La Liga's ads and sponsorships won't outweigh the clubs' drop in revenues from stadium tickets, bars and restaurants.

($1 = 0.8442 euros) (Reporting by Inti Landauro; Editing by Mark Potter)


Stocks mentioned in the article
ChangeLast1st jan.
DOW JONES AFRICA TITANS 50 INDEX -0.32% 481.22 Delayed Quote.-9.41%
DOW JONES SOUTH AFRICA(ZAR) -0.61% 1684.06 Delayed Quote.-6.09%
EURO / ARGENTINE PESO (EUR/ARS) -0.06% 92.4809 Delayed Quote.38.06%
LONDON BRENT OIL -1.56% 40.52 Delayed Quote.-37.71%
ORANGE -1.68% 9.358 Real-time Quote.-27.45%
S&P AFRICA 40 INDEX -0.96% 159.1 Delayed Quote.-6.80%
TOTAL SE -3.65% 27.055 Real-time Quote.-42.93%
US DOLLAR / ARGENTINE PESO (USD/ARS) 0.15% 78.24 Delayed Quote.30.50%
VERIZON COMMUNICATIONS INC. -0.93% 57.455 Delayed Quote.-5.60%
WTI -1.63% 38.61 Delayed Quote.-36.11%
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Financials
Sales 2020 42 106 M 49 763 M 49 763 M
Net income 2020 2 587 M 3 057 M 3 057 M
Net Debt 2020 28 273 M 33 415 M 33 415 M
P/E ratio 2020 9,61x
Yield 2020 6,87%
Capitalization 25 288 M 29 934 M 29 886 M
EV / Sales 2020 1,27x
EV / Sales 2021 1,26x
Nbr of Employees 135 619
Free-Float 81,5%
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Orange Technical Analysis Chart | ORA | FR0000133308 | MarketScreener
Technical analysis trends ORANGE
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Mean consensus OUTPERFORM
Number of Analysts 29
Average target price 13,66 €
Last Close Price 9,52 €
Spread / Highest target 91,2%
Spread / Average Target 43,5%
Spread / Lowest Target -16,5%
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Managers
NameTitle
Stéphane Richard Chairman & Chief Executive Officer
Ramón Fernández Executive Director-Finance & Performance
Michaël Trabbia Chief Technology & Innovation Officer
Nicolas Guérin Secretary & Director
Helle Kristoffersen Independent Director
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