The product, ReliOn NovoLog, is a rapid-acting analog insulin used to control high blood sugar in adults and children with diabetes. It will require a prescription from a physician. More than two decades ago, Walmart launched a human insulin private label brand called ReliOn that costs $24.99 a vial.
The world's largest retailer said its more than 3 million customers with diabetes could save between 58% and 75% off the cash price of branded analog insulin products, or up to $101 per branded vial or $251 per package of branded FlexPen.
Analog insulin tends to be more effective and easier to administer than the older, human insulin.
About one in 10 Americans have diabetes, or roughly 34 million people. The vast majority have type 2 diabetes, a chronic condition linked to genetics, along with weight gain and inactivity. Diet and exercise can help manage the disease, but some patients also need insulin or other medication.
Alternatively, about 1.2 million people have type 1 diabetes, an autoimmune disease that requires lifelong insulin injections after the pancreas stops producing a sufficient amount.
For years, patients, consumer advocates and U.S. lawmakers have complained about the high list prices for insulin and the significant out-of-pocket costs borne by patients.
Walmart, which is working with pharmaceutical company Novo Nordisk, said its products were intended for use by patients with both type 1 and type 2 diabetes.
Bentonville, Arkansas-based Walmart has for years strategically lowered consumer prices for generic drugs, undercutting branded products sold by other retailers.
In 2006, Walmart began selling some generic drugs for $4 per monthly prescription - a tactic soon adopted by a number of pharmacy operators.
(Reporting by Richa Naidu; Additional reporting by Chad Terhune in Los Angeles; Editing by Stephen Coates)
By Richa Naidu