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NIKE, INC.

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Nike : The 2021-22 Football Away Kits Bring Fans Even Closer to Their Clubs

07/15/2021 | 09:33am EDT

jerseys

The 2021-22 Football Away Kits Bring Fans Even Closer to Their Clubs

July 15, 2021

Editor's Note: This story has been updated from the original July 8, 2021 posting

Nike designs for kits at a level that understands global football's massive influence on local culture. Maybe no other sport has the scale of the beautiful game, whether that scale measures fandom or the environmental footprint it leaves behind. By both measures, Nike serves a new generation of global football fans by combining attentive, original club designs with lower-carbon materials.

In designing for the future through Move to Zero, Nike uses recycled polyester made from plastic water bottles, an approach the company has used to produce its football kits since 2010. Recycled polyester reduces carbon emissions by up to 30% compared to virgin polyester, helping to lessen the kits' environmental impact.

Of course, Nike's creativity in kit design is still front and center. The away kit designs highlight different touchpoints of each club's identity through local lore, symbolic architecture, rich color palettes and more. Nike football kits comment on the culture for the modern fan, here and now.

FC Barcelona

FC Barcelona Away 2021-21

FC Barcelona Away 2021-21

FC Barcelona Away 2021-21

FC Barcelona Away 2021-21

A purple color palette for FC Barcelona's away kits provides a modern, progressive look for the club's road matches. The red and blue trims are in line with Blaugrana tradition, and the phrases 'tots units fem força' and 'totes unides fem força,' which translate to 'together stronger' in female and male verbal forms, are embossed within the side stripes to signify the city's unity around the club. Symbolically, the color purple is used to highlight gender equality; the kit is included in Barça's 'More Than' campaign to represent the club's commitment to women's football and to female leadership in the sport.

'I think our younger fans are going to love it, it's so fresh and different from anything I've ever seen,' says midfielder Aitana Bonmati. 'In every look you find more intricate details; it's the perfect uniform for representing this amazing club with its rich history.'

The monochromatic crest reflects different colors depending on the view. A rainbow thread within the shirt borrows from the badge, while Senyera-inspired bars of yellow and red complete the neckline.

The 2021-22 FC Barcelona away kit will be available to Nike Members July 15 on nike.com and at full retail July 20.

Liverpool F.C.

Liverpool F.C. away kit 2021-22

Midfielder Melissa Lawley

Midfielder Curtis Jones

Liverpool's 2021-22 away kit borrows from the cult classic 1996-97 kit in its stone white base. The color is also symbolic of The Three Graces, the collection of buildings that comprise the city's iconic skyline. The striping in the collar and the sock are consistent with the bright crimson details of the club's home kits. On the nape of the neck, the 96-emblem encased by the eternal flames sits proudly in memory of the 96 children, women and men who lost their lives at Hillsborough.

'I think the fans will love this one,' says midfielder Curtis Jones. 'It's a perfect reflection of the city and you can see the inspiration throughout the design with a throwback to the '90s.'

The Liverpool F.C. 2021-22 away kits release July 8 to Nike Members and July 15 at select retailers.

Disclaimer

Nike Inc. published this content on 15 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 July 2021 13:32:02 UTC.


© Publicnow 2021
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