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    MBTN   CH0108503795

MEYER BURGER TECHNOLOGY AG

(MBTN)
  Report
Delayed Quote. Delayed Swiss Exchange - 10/25 11:30:34 am
0.4506 CHF   -0.92%
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EQS-News : Ready to shine: Meyer Burger shines in a new light with an innovative campaign

08/25/2021 | 03:32am EDT

EQS Group-News: Meyer Burger Technology AG / Key word(s): Miscellaneous Ready to shine: Meyer Burger shines in a new light with an innovative campaign 2021-08-25 / 09:30

----------------------------------------------------------------------------------------------------------------------- . Meyer Burger launches digital advertising campaign for its high-performance solar modules with the slogan"Ready to shine" . New image film stages the power of the sun as a symbol of promise for the future . Customer campaign now starts in ten countries across Europe

Now that Meyer Burger Technology Ltd has launched its high-performance solar module in the market, the company is launching a broad marketing campaign under the slogan "Ready to shine". This will enable the company to reach its end customers and installers in a targeted manner, primarily via digital channels.

"Meyer Burger is ready to conquer the market. We want to position ourselves as the leading European solar brand. With our product, we are setting new standards in the solar industry - with the highest performance and quality, developed and manufactured in Europe under high sustainability requirements. We also want to set new standards with our marketing campaign and appeal emotionally to our customers," says Moritz Borgmann, Managing Director of Meyer Burger (Industries) GmbH and responsible for sales and marketing at Meyer Burger. "Our high-performance solar module not only satisfies the ever-growing need for a sustainable lifestyle, but is also an investment that pays off."

Together with the campaign, Meyer Burger is releasing its image film: breaking with conventions, it focuses on the power of the sun instead of showcasing the solar panel itself. Thus, Meyer Burger is "ready to shine' - with the new image film not only released on the Internet, but also on big screens.

The digital campaign is being rolled out in ten countries on relevant Internet platforms and social media. The aim is to position the brand not only in the DACH region but also in Meyer Burger's other core European markets such as the Netherlands, Belgium, Italy, France and Poland, as well as in the UK and Nordic Countries.

As a key element of its strategic transformation, Meyer Burger already commissioned the renowned agency Jung von Matt with the repositioning of its tradition-rich brand at the end of 2020. The goal: to establish Meyer Burger as a premium brand that excites B2C and B2B customers alike and sets new standards in the solar industry. After the successful relaunch of the brand in March this year, now the high-profile digital campaign follows.

"With 'Ready to shine' we have created a communication platform for international deployment that not only promises a special brand experience, but also appeals equally to installers and customers," says Jan Harbeck, creative managing director of Jung von Matt SPREE.

The interdisciplinary team of the Jung von Matt group of agencies, with its various expert branches, acts as a strategic partner for Meyer Burger. It not only realizes the strategic brand and product positioning as well as the new brand identity, but also includes creative content, the global communication architecture and media planning as well as the deployment of the digital marketing campaign.

Watch the campaign: www.meyerburger.com/en/readytoshine

Contacts:

Meyer Burger Technology AG      Dynamics Group AG 
Anne Schneider                  Andreas Durisch 
Head Corporate Communications   Senior Partner 
M. +49 174 349 17 90            T. +41 43 268 27 47 
                                M. +41 79 358 87 32 
anne.schneider@meyerburger.com  adu@dynamicsgroup.ch 

-----------------------------------------------------------------------------------------------------------------------

End of Media Release

-----------------------------------------------------------------------------------------------------------------------

Language:     English 
Company:      Meyer Burger Technology AG 
              Schorenstrasse 39 
              3645 Gwatt 
              Switzerland 
Phone:        +41 033 221 28 00 
E-mail:       mbtinfo@meyerburger.com 
Internet:     www.meyerburger.com 
ISIN:         CH0108503795 
Valor:        A0YJZX 
Listed:       SIX Swiss Exchange 
EQS News ID:  1228757 
 
End of News   EQS Group News Service 
=------------ 

1228757 2021-08-25

Image link: https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=show_t_gif&application_id=1228757&application_name=news

(END) Dow Jones Newswires

August 25, 2021 03:31 ET (07:31 GMT)

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Financials
Sales 2021 92,3 M 100 M 100 M
Net income 2021 -54,5 M -59,2 M -59,2 M
Net cash 2021 65,0 M 70,5 M 70,5 M
P/E ratio 2021 -21,0x
Yield 2021 -
Capitalization 1 194 M 1 300 M 1 297 M
EV / Sales 2021 12,2x
EV / Sales 2022 4,72x
Nbr of Employees 800
Free-Float 88,9%
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Meyer Burger Technology AG Technical Analysis Chart | MBTN | CH0108503795 | MarketScreener
Technical analysis trends MEYER BURGER TECHNOLOGY AG
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Income Statement Evolution
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Mean consensus BUY
Number of Analysts 7
Last Close Price 0,45 CHF
Average target price 0,62 CHF
Spread / Average Target 37,6%
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Managers and Directors
Gunter Erfurt Chief Executive & Technology Officer
JŘrgen Schiffer Chief Financial Officer
Franz Richter Chairman
Andreas R. Herzog Non-Executive Director
Mark Kerekes Director
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