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Dynamic quotes 
OFFON

MEDIA AND GAMES INVEST SE

(M8G)
  Report
Real-time Estimate Quote. Real-time Estimate Tradegate - 06/16 04:11:01 am
4.628 EUR   -1.45%
06/15ORIGINAL-RESEARCH  : Media and Games Invest SE (von GBC AG): BUY
DJ
06/07DGAP-ADHOC  : Media and Games Invest: Successful -2-
DJ
06/07MEDIA AND GAMES INVEST  : Successful placement of -2-
DJ
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SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

PRESS RELEASE: Media and Games Invest acquires Beemray, a Leading Data Targeting SaaS Platform in order to expand its value chain and profit margins

05/17/2021 | 05:46am EDT
DGAP-News: Media and Games Invest plc / Key word(s): Takeover 
Media and Games Invest acquires Beemray, a Leading Data Targeting SaaS Platform in order to expand its value chain and 
profit margins 
2021-05-17 / 11:45 
The issuer is solely responsible for the content of this announcement. 
=---------------------------------------------------------------------------------------------------------------------- 
Media and Games Invest acquires Beemray, a Leading Data Targeting SaaS Platform in order to expand its value chain and 
profit margins 
  . With Beemray, MGI accomplishes a further strategic acquisition. Beemray is highly synergetic and will be integrated 
    into MGI's fast growing media segment Verve Group 
  . Beemray is a leading contextual targeting SaaS platform with privacy-first targeting solutions without the use of 
    cookies or persistent identifiers 
  . Beemray Oy's major assets are acquired via an asset deal, including IP rights to patents, computer codes and 
    machine learning algorithms. 
May 17, 2021 - Media and Games Invest ("MGI" or the "Company"), strengthens its media segment Verve Group ("Verve") by 
acquiring essentially all assets of Beemray Qy, a leading global data platform headquartered in Helsinki, Finland. The 
company is thus approaching its strategic goal to build up a complete value chain in the media sector. This opens up 
additional potential for MGI to create added value for customers and expand profit margins. 
With Verve Group, MGI builds a global transparent vertical omnichannel programmatic SaaS platform which is highly 
synergetic to its gaming activities which are grouped under gamigo. With well over 10 synergetic acquisitions as well 
as organic extensions and growth in the media sector, MGI has established a strong fast and profitably growing position 
in this segment. While already previously having acquired the integral platform components of the digital advertising 
process - Demand Side Platforms (DSP), Data Management Platforms (DMP) and Supply Side Platforms (SSP) - Verve Group is 
further looking for logical extensions of its SaaS platform. 
The acquisition of Beemray adds a powerful data management platform to Verve Group's full-stack suite of programmatic 
solutions for advertisers and publishers, enabling strong focused contextual targeting, which is an important asset in 
an advertising world where cookies such as the Apple IDFA are disappearing. Beemray's proprietary technology combines 
real-world consumer context with deep learning algorithms for improved audience segmentation and targeting. The 
technology allows for the creation of real-time, high-quality contextual segments, helping marketers to confidently 
extend their consumer reach by targeting up-to-the-moment context and complements Verve Group's robust location and 
behavioral audience segments that are now expanded globally. 
Beemray is a pioneer in the field of contextual segmentation and targeting, having developed machine learning 
algorithms that leverage semantic-cognitive technology to analyze the user context to deliver timely and relevant 
engagement. This allows Verve Group's advertisers to target audiences across web, mobile web, CTV, and mobile in-app 
based on interest, sentiment, keywords, brand relevance, demographics, and real-time moments. This is in addition to 
understanding changing consumer behavior through smart analytics and insights. Additionally, Beemray's solution comes 
built-in with some of the most advanced brand safety tools available in the market. For publishers, the acquisition 
presents an opportunity to enrich and activate audience segments for monetization and in-app personalization, while 
having better control and transparency over the data ingested. 
The acquisition has been executed as an asset deal, acquiring all of Beemray Oy's major assets, including IP rights to 
patents, computer codes and machine learning algorithms. The Beemray SaaS platform will be integrated into the Verve 
Group platform with the plan to further develop the technology. The purchase price is less than one million euros. The 
parties have agreed not to disclose the exact amount. 
"We have started building the Verve Group out of our need for a strong programmatic advertising solution for our games, 
not being happy with the advertising solutions offered due to suboptimal targeting and cost inefficiencies. The result: 
We built up a SaaS platform that meets the requirements of highly demanding customers - advertisers as well as 
publishers. And that led to fast growing revenues and EBITDA of Verve Group. The programmatic advertising market is 
very dynamic, changes such as identifiers disappearing and Google and Apple becoming walled gardens, are challenges and 
opportunities both at the same time. Our main goal in this rapidly changing environment is to enable advertisers to run 
the most efficient campaigns and achieve high ROI's while at the same time enabling publishers to monetize their 
inventory in the best possible way. These seemingly conflicting targets can be accomplished by better targeting, which 
leads to less ads delivering a better result and as such also allowing higher prices for such better targeted supply 
inventory. With Beemray, we have gained an essential key technology for better contextual targeting for our gaming unit 
gamigo as well as for all of Verve Group's other customers", says Remco Westermann, CEO and Chairman of MGI. 
"Joining MGI's Media segment Verve Group is a natural fit for Beemray's long-term vision to offer brand-safe targeting 
and optimization at a global scale. Verve Group's presence in every major region, coupled with its success in bringing 
together unique products to address the needs of different audiences in the advertising ecosystem, makes this a 
momentous opportunity for the Beemray platform." says Rami Alanko, Beemray's Founder and Chief Executive Officer. 
Responsible parties 
The information in this notice has been made available for publication by the responsible person's agency listed below 
on the date revealed by MGI's news distributor EQS Newswire at the time of this press release. The responsible persons 
listed below can be contacted for more information. 
For further information, please contact: 
Remco Westermann 
Chairman of the Board and CEO 
+49 40 411 885206 
Sören Barz 
Head of Investor Relations 
+49 170 376 9571 
soeren.barz@mgi.group, info@mgi.group 
www.mgi.group 
Jenny Rosberg, ROPA, IR contact Stockholm 
Phone: +46707472741 
Mail: Jenny.rosberg@ropa.se 
Axel Mühlhaus / Dr. Sönke Knop, edicto GmbH, IR contact Frankfurt 
Phone: +49 69 9055 05 51 
Mail: mgi@edicto.de 
 
About Media and Games Invest plc 
Media and Games Invest plc is a digital integrated games and media company with main operational presence in Europe and 
North America. The company combines organic growth with value-generating synergetic acquisitions, demonstrating 
continuous strong, profitable growth with a revenue CAGR of 45% over the last 6 years. Next to strong organic growth, 
the MGI Group has successfully acquired more than 30 companies and assets in the past 6 years. The acquired assets and 
companies are integrated and amongst others cloud technology is actively used to achieve efficiency gains and 
competitive advantages. The Company's shares are listed on Nasdaq First North Premier Growth Market in Stockholm and in 
the Scale segment of the Frankfurt Stock Exchange. The Company has a secured bond that is listed on Nasdaq Stockholm 
and on the Frankfurt Stock Exchange Open Market as well as an unsecured bond listed on the Frankfurt Stock Exchange 
Open Market. 
 
The Company's certified advisor on Nasdaq First North Premier Growth Market is FNCA Sweden AB; info@fnca.se, +46-8-528 
00 399. 
=---------------------------------------------------------------------------------------------------------------------- 
2021-05-17 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. 
Archive at www.dgap.de 
=---------------------------------------------------------------------------------------------------------------------- 
Language:     English 
Company:      Media and Games Invest plc 
              St. Christopher Street 168 
              VLT 1467 Valletta 
              Malta 
Phone:        +356 21 22 7553 
Fax:          +356 21 22 7667 
E-mail:       info@mgi.group 
Internet:     www.mgi.group 
ISIN:         MT0000580101 
WKN:          A1JGT0 
Listed:       Regulated Unofficial Market in Berlin, Dusseldorf, Frankfurt (Scale), Munich, Stuttgart, Tradegate 
              Exchange; FNSE 
EQS News ID:  1196961 
 
End of News   DGAP News Service 
=------------ 

1196961 2021-05-17

 
Image link: 
https://eqs-cockpit.com/cgi-bin/fncls.ssp?fn=show_t_gif&application_id=1196961&application_name=news 
 

(END) Dow Jones Newswires

May 17, 2021 05:45 ET (09:45 GMT)

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More news
Financials
Sales 2021 195 M 237 M 237 M
Net income 2021 14,7 M 17,9 M 17,9 M
Net Debt 2021 40,3 M 48,8 M 48,8 M
P/E ratio 2021 42,7x
Yield 2021 -
Capitalization 703 M 852 M 853 M
EV / Sales 2021 3,81x
EV / Sales 2022 3,39x
Nbr of Employees 660
Free-Float 69,3%
Chart MEDIA AND GAMES INVEST SE
Duration : Period :
Media and Games Invest SE Technical Analysis Chart | M8G | MT0000580101 | MarketScreener
Technical analysis trends MEDIA AND GAMES INVEST SE
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 8
Average target price 5,97 €
Last Close Price 4,70 €
Spread / Highest target 47,4%
Spread / Average Target 27,1%
Spread / Lowest Target 6,47%
EPS Revisions
Managers and Directors
NameTitle
Remco Westermann Executive Chairman & Chief Executive Officer
Paul Echt Chief Financial Officer
Gary Coffey Chief Technology Officer
Jens Knauber Chief Operating Officer
Tobias M. Weitzel Deputy Chairman
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