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SummaryMost relevantAll NewsOther languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Magazine Luiza S A : Notice to the Market - Highlights of Black Friday

11/30/2020 | 11:33am EDT


Publicly-held Company

Corporate Taxpayer ID: 47.960.950/0001-21

Company Registry (NIRE): 35.3.0010481.1


Magazine Luiza S.A. ("​Company​" or "​Magalu​"), announces to its shareholders and the market in general the highlights of Black Friday.

Due to the demands of the Covid-19 pandemic, specifically the need to avoid agglomerations of people in the physical stores on Black Friday, the Company implemented a novel sales strategy which emphasized guaranteeing lower prices throughout the month of November. This strategy was very positive for e-commerce and physical store sales growth, allowing the Company to once again exceed its sales targets in November.

Extending the trend of the last quarters, the Company in November reached a mid triple digit increase in e-commerce sales (above 100%, for clarification purposes). With this excellent performance, Magalu increased its market share in Brazilian formal e-commerce by 10 percentage points in November, compared to the previous year, according to Ebit / Nielsen.

November same store sales growth remained at the same rate as in previous months. Reflecting the success of our efforts to reduce store crowding during Black Friday and comply with all health and safety protocols, sales were strong during the first weeks of the month and relatively stable on the eve and day of Black Friday.

In terms of strategic imperatives, the Company once again used Black Friday to reinforce the message that no matter what you are looking for, #TheyHaveItAtMagalu (#TemNoMagalu). The non-perishable grocery category was also emphasized. In this category alone, Magalu sold more than 1 million items during Black Friday, from Thursday to Sunday, with a high volume of sales of items such as beer, ketchup, sour cream, chocolate, diapers and sunscreen.

Finally, this year's Black Friday was also marked by the best customer experience ever. Even with strong sales growth, complaints during the event represented only 0.02% of orders and were 15% lower than the average for the last 6 months, according to the Reclame Aqui customer service ranking website.

The Company will maintain its shareholders, and the market in general, duly informed under the terms of the applicable legislation.

São Paulo, November 30, 2020.

Roberto Bellissimo Rodrigues

Chief Financial Officer and Director of Investor Relations


This is an excerpt of the original content. To continue reading it, access the original document here.


Magazine Luiza SA published this content on 30 November 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 30 November 2020 16:32:06 UTC

© Publicnow 2020
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Sales 2021 37 562 M 7 103 M 7 103 M
Net income 2021 809 M 153 M 153 M
Net cash 2021 2 421 M 458 M 458 M
P/E ratio 2021 152x
Yield 2021 0,20%
Capitalization 106 B 20 047 M 20 117 M
EV / Sales 2021 2,77x
EV / Sales 2022 2,22x
Nbr of Employees 40 000
Free-Float 42,5%
Duration : Period :
Magazine Luiza S.A. Technical Analysis Chart | MGLU3 | BRMGLUACNOR2 | MarketScreener
Technical analysis trends MAGAZINE LUIZA S.A.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus OUTPERFORM
Number of Analysts 13
Last Close Price 16,05 BRL
Average target price 27,31 BRL
Spread / Average Target 70,2%
EPS Revisions
Managers and Directors
Frederico Trajano Inácio Rodrigues Chief Executive Officer
Roberto Bellissimo Rodrigues Chief Financial Officer & IR Officer
Luiza Helena Trajano Inácio Rodrigues Chairman
André Luiz de Souza Fatala Chief Technology Officer
Fabrício Bittar Garcia Vice President-Operations & Commercial
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