Log in
E-mail
Password
Show password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON
  1. Homepage
  2. Equities
  3. United Kingdom
  4. London Stock Exchange
  5. Kin and Carta plc
  6. News
  7. Summary
    SIV   GB0007689002

KIN AND CARTA PLC

(SIV)
  Report
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsOther languagesPress ReleasesOfficial PublicationsSector news

Kin and Carta : Using Persuasive Content to Drive Commerce Conversions

06/16/2021 | 05:28pm EDT

1. Comparison: Helping customers compare products between product families, against the competition's offerings, and even use cases are all effective ways in which you can help customers find the right product. This approach also allows you to highlight the specific reasons your product is superior in a visually engaging way, leading to increased conversions. It should also be noted that helping customers find the right product themselves reduces returns and increases customer satisfaction.

2. Visualization: Allowing customers to visualize how a specific product will look in their environment helps connect the value of the product to the customer's unique reality. Examples include cars being showcased in a driveway, furniture mapped to a living room to demonstrate how a couch would look, or even how a diamond ring will look on the customer's finger. This is another differentiating experience that helps make your product stand out.

3. Product Configuration Tools: Showcasing how a specific product or service can be configured is a compelling way to connect the product to the customer in a way that feels personalized. It is an important aspect of helping customers feel that the product has been uniquely tailored to their need or use case. This is another powerful way to differentiate in crowded marketplaces.

4. Commerce Personalization: Personalizing the entirety of the experience around commerce is the holy grail of commerce platforms. This kind of personalization is intended to make shopping feel like it was designed to cater to the unique needs of the individual customer, wrapping them in the right products, services, and experiences. Customer data is essential to delivering these experiences, which should be driven using base demographics, previous purchases, analytical insights from site visits, segmentation alignment, content marketing, and more. When well executed, personalized commerce is a force multiplier for conversions.

5. Product Recommendations and Customer Reviews: Customers are savvy, seeking input from independent experts and customers when making product-buying decisions. Catering to this need, successful commerce experiences are transparent about showcasing customer reviews. Today's most powerful commerce platforms include product recommendation engines that leverage personal, community, and other sources of information to recommend products. The bottom line is more conversions.

6. Search-Driven Commerce: It is easy for sellers to forget that a sizable portion of customer traffic is still extremely search-driven. Building internal searches that cater to commerce is an essential building block in delivering commerce experiences that convert. Even simple techniques, such as promoting search results for specific products, drive a noticeable increase in conversions.

Disclaimer

Kin and Carta plc published this content on 15 June 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 16 June 2021 21:27:05 UTC.


ę Publicnow 2021
All news about KIN AND CARTA PLC
09/09KIN AND CARTA : + Carta named to Consulting Magazine's 2021 “Best Large Fi..
PU
09/09KIN AND CARTA : + Carta named #X to Consulting Magazine's 2021 “Best Large..
PU
09/03KIN AND CARTA : Embracing cloud adoption in a sustainable way with Google Cloud
PU
08/20KIN AND CARTA : Optimizely named a leader in DXPs by Forrester
PU
08/11KIN AND CARTA : + Carta Named #23 to Fast Company's 2021 "Best Workplaces for In..
PU
08/10LOOK BOTH WAYS : A podcast by Kin + Carta
PU
08/04KIN AND CARTA : + Carta Implements Microsoft Dynamics 365 Customer Insights for ..
PU
08/04KIN AND CARTA : Creating competitive momentum with your digital commerce solutio..
PU
08/02KIN AND CARTA : China and Musk add impetus to the Bitcoin sustainability drive
PU
07/29GOING GREEN : sustainability insights every business should consider
PU
More news
Financials
Sales 2021 150 M 205 M 205 M
Net income 2021 - - -
Net Debt 2021 22,5 M 30,7 M 30,7 M
P/E ratio 2021 -
Yield 2021 -
Capitalization 509 M 700 M 695 M
EV / Sales 2021 3,53x
EV / Sales 2022 2,95x
Nbr of Employees 1 193
Free-Float 84,7%
Chart KIN AND CARTA PLC
Duration : Period :
Kin and Carta plc Technical Analysis Chart | SIV | GB0007689002 | MarketScreener
Technical analysis trends KIN AND CARTA PLC
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 4
Last Close Price 295,00 GBX
Average target price 333,75 GBX
Spread / Average Target 13,1%
Managers and Directors
J. Schwan Chief Executive Officer & Executive Director
Chris Kutsor Chief Financial Officer & Executive Director
John Kerr Chairman
Stephen William Richard Wilson Global Chief Technology Officer
Helen C. Stevenson Senior Independent Non-Executive Director
Sector and Competitors
1st jan.Capi. (M$)
KIN AND CARTA PLC107.75%700
ACCENTURE PLC28.40%212 689
TATA CONSULTANCY SERVICES LTD.33.71%192 171
INTERNATIONAL BUSINESS MACHINES CORPORATION7.43%121 209
SNOWFLAKE INC.14.71%97 131
INFOSYS LIMITED34.68%96 186