On September 10, 2020, it was announced that Kao Corporation and Lion Corporation would be collaborating on the recycling of film packaging, to help realize plastic packaging resource circulation in society.
With the assistance of Ito-Yokado Co., Ltd., a RecyCreation1 activity is being implemented at Ito-Yokado'sHikifune Store (Sumida-ku, Tokyo), with the aim of conducting separated collection field testing for used refill packs. Under this initiative, a special collection box has been installed in the store, to collect used refill containers (for laundry detergents and shampoo products, etc.) from store customers. Kao and Lion are trying to expand the scope of this recycling project by collaborating with more municipalities, businesses and stores in the future.
Kao has been promoting new system and lifestyle solutions for the resource-circulating society through the RecyCreation initiative since 2015. One of the specific measures that Kao has been implementing is the collection of used refill packs (for detergent and shampoo products, etc.) in collaboration with local residents and partner companies, for processing into recycled plastic; related activities are underway at five locations2 in Japan. In this current project, implemented jointly by Kao and Lion, a collection box for used refill packs was installed at Ito-Yokado'sHikifune Store starting from October 30, 2020. The collected refill packs are recycled to create plastic blocks and 3D printing filament (the raw material used when making objects with 3D printers). The items made from the recycled material have a wide variety of uses, for example being utilized in events held to spread awareness of the importance of recycling, and some of the material is used in the development of even more advanced recycling technology.
Kao and Lion aim to secure consumers' understanding of and support for recycling by spreading awareness of the concept of RecyCreation, by which new value is created from used items. Both companies are also working to establish comprehensive recycling supply chain for plastic resource circulation in society by creating a more effective refill pack recycling system, and working to improve existing recycling technologies and develop new technologies.
To examine processes for separated collection of film packaging, such as used refill packs, etc., in collaboration with consumers and retailers.
To enhance consumers' enthusiasm for recycling through RecyCreation
Collecting used refill packs for detergent and shampoo products, etc., at Ito-Yokado'sHikifune Store
Creating blocks and artworks ('Sumida-ku in 2050') using plastic recycled from used refill packs
Examining effective collection systems and developing new recycling technology
Starting from October 30, 2020
Location of collection box for used refill packs
Ito-Yokado'sHikifune Store (Sumida-ku, Tokyo)
As part of this initiative, the Ultra Modelers artists' collective, which makes art-works using 3D printing, has been creating 'Sumida-ku in 2050,' a 3D art-work using plastic recycled from refill packs. A concept film presenting this work was released on October 30, 2020. (Japanese only)
Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Biore, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about 1,500 billion yen in annual sales. Kao employs about 33,000 people worldwide and has 130 years of history in innovation.