SAO PAULO, June 30 (Reuters) - Brazilian meat company JBS SA
, the world's second largest food producer, said on
Wednesday it aims to eliminate illegal deforestation from its
supply chain by 2025, moving up its previous goal for doing so
by five years.
JBS said the supply chain pledge was the most comprehensive
and challenging target among meatpackers in Brazil, since it
involves monitoring cattle suppliers in all geographical regions
in which the company operates.
Using blockchain technology, JBS is able to track direct and
indirect suppliers, which it says is key to tackling the risk of
deforestation in its supply chain.
Brazil has a large indirect cattle supplier industry of
farmers who pass animals to other farms while they are still
growing before they are sent to the slaughterhouse. Given a lack
of information about the properties where the animals have
passed through, companies sometimes struggle to ensure that all
laws were followed.
"We are at a mature moment in the value chain," said Márcio
Nappo, JBS's director of sustainability. "Ranchers understand
they have to respect environment laws to access a broader
market," he said during a video conference.
In operation since 2009, JBS's cattle monitoring system
already assesses almost 80,000 supplier farms and covers an area
of 85 million hectares that is bigger than France, the company
(Reporting by Nayara Figueiredo
Writing by Ana Mano
Editing by Rosalba O'Brien)