By Adria Calatayud
British broadcaster ITV PLC and European pay-TV company Sky, part of Comcast Corp., have signed an extended long-term commercial partnership, the companies said Wednesday.
The companies said the new partnership enhances Sky customers' access to ITV's content and services, and builds on a previous agreement.
ITV will launch its ITV Hub app on its partner's Sky Q service during 2022. The deal also enables ITV to launch addressable advertising on Sky platforms across both video-on-demand and linear viewing, the companies said.
Shares in ITV at 0905 GMT were up 2.4% at 118.65 pence.
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(END) Dow Jones Newswires