ironSource announced partnership with Vodafone, which will be integrating the ironSource Aura solution suite on its Android devices across Europe, including in the UK, Germany, Spain and Italy. Aura is designed to empower carriers to build long-lasting relationships with their customers and to improve the device experience by providing valuable content and services at the moment of device setup and throughout the lifecycle of the device. Through Aura, carriers are given the flexibility to promote their owned and operated content and services in a dynamic and seamless way. Customers actively download content on the very day their device is turned on for the first time, so its particularly crucial for carriers to create an optimized onboarding experience during this high engagement touchpoint. By offering a dynamic setup experience, Aura enables Vodafone customers to customize their devices with content that fits their needs and interests. Powered by AI and machine learning capabilities, Aura continues working throughout the lifecycle of the device, powering various touchpoints based on user behavior and interests to deliver relevant content and services that users will value to drive increased engagement and NPS.