ironSource announced the integration of its solution suite for telecom operators and OEMs, Aura, on Samsungs devices in Italy. This exclusive partnership follows existing collaborations with Samsung in Germany, Russia, India, South East Asia, and other countries, as well as partnerships with major European carriers. Aura empowers clients, like Samsung, to offer a rich and optimized device experience for their customers. During the initial setup of the device, smart and relevant content, app and service recommendations are delivered through various touchpoints, to deliver more value to the user, ultimately increasing customer satisfaction and reducing churn. When setting up a device for the first time, users are typically very focused on downloading apps - both those theyll be using over the short and the long term. During this onboarding process, Auras AI and machine learning capabilities provide a dynamic setup experience with smart app recommendations, right at the moment when users are highly engaged in customizing their new device. This enables Samsung Italy users to easily and conveniently set up their devices with the apps that they want and need, while empowering Samsung Italy to keep delivering relevant and valuable content and services that drive user engagement, increase satisfaction, and build long-lasting relationships with users. Additionally, the app recommendation touchpoints create a unique on-device distribution channel for developers to promote their apps as a native part of the device experience.