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OFFON

HARLEY-DAVIDSON, INC.

(HOG)
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Harley-Davidson launches all-electric motorcycle brand 'LiveWire'

05/10/2021 | 12:23pm EDT

May 10 (Reuters) - Harley-Davidson Inc on Monday launched an all-electric motorcycle brand "LiveWire," the latest effort by the company to ramp up bets on the rapidly growing electric-vehicle market.

Named after Harley's first electric motorbike, which was unveiled in 2019, the "LiveWire" division is slated to launch its first branded motorcycle in July.

The company had said in February it would create a separate electric vehicle-focused division, as it aims to attract the next generation of younger and more environmentally conscious riders.

"We are seizing the opportunity to lead and define the market in EV," Chief Executive Officer Jochen Zeitz said in a statement on Monday.

"LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future." (Reporting by Sanjana Shivdas in Bengaluru; Editing by Aditya Soni)


ę Reuters 2021
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Financials (USD)
Sales 2021 4 372 M - -
Net income 2021 495 M - -
Net Debt 2021 5 714 M - -
P/E ratio 2021 15,2x
Yield 2021 1,26%
Capitalization 7 319 M 7 319 M -
EV / Sales 2021 2,98x
EV / Sales 2022 2,71x
Nbr of Employees 5 150
Free-Float 90,2%
Chart HARLEY-DAVIDSON, INC.
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Harley-Davidson, Inc. Technical Analysis Chart | HOG | US4128221086 | MarketScreener
Technical analysis trends HARLEY-DAVIDSON, INC.
Short TermMid-TermLong Term
TrendsNeutralBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 17
Average target price 50,36 $
Last Close Price 47,63 $
Spread / Highest target 47,0%
Spread / Average Target 5,74%
Spread / Lowest Target -30,7%
EPS Revisions
Managers and Directors
NameTitle
Jochen Zeitz Chairman, President & Chief Executive Officer
Gina Goetter Chief Financial Officer
Bryan Niketh Senior VP-Product Development & Operations
Paul J. Krause Secretary, Chief Compliance & Legal Officer
Julie M. Anding Chief Administrative Officer & Executive VP
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