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HARLEY-DAVIDSON, INC.

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Harley Davidson : Riders Rejoice as Lego Group Introduces Lego Creator Expert Harley-Davidson Fat Boy

07/09/2019 | 08:58am EDT

Today, The LEGO Group revealed its latest LEGO® Creator Expert model - a Harley-Davidson® Fat Boy® that will cruise into LEGO Stores globally on August 1, 2019.

Developed in collaboration with Harley-Davidson, this detailed LEGO interpretation of the iconic Milwaukee motorcycle captures the beauty of the real-life machine with finishes, surfaces, and design elements crafted to replicate the full-size Harley-Davidson Fat Boy. Featuring 1,023 pieces, the model comes complete with solid-disc wheels, teardrop fuel tank, integrated speedometer, and dual exhaust pipes.

The finished model measures over 7 inches (20 cm) high, 7 inches (18 cm) wide and 12 inches (33 cm) long and features several moveable parts for owners to engage. Spin the rear tire to see the Milwaukee-Eight® engine with moving pistons and dual exhaust pipes, spring to life. Turn the handlebar, move the gear shift and brake levers, and flip down the motorcycle's kickstand for easy parking. Finished with an authentic dark red and black color scheme with Harley-Davidson® logos on each side reflective of the 2019 Fat Boy motorcycle's Wicked Red paint scheme, it's a perfect display centerpiece for any home, office, or anywhere to channel the inspiration to ride.

'Bringing this Harley-Davidson motorcycle to life in brick form is incredibly exciting,' said Mike Psiaki, Design Master at LEGO Group. 'The model truly captures the iconic design, advanced engineering and attention to detail of this iconic motorcycle, offering an immersive building experience and a unique collector's item for Harley-Davidson enthusiasts and LEGO fans of all ages.'

'It's been exceptionally exciting for Harley-Davidson to collaborate with the LEGO Group - another brand that champions creativity and expression,' said Heather Malenshek, Chief Marketing Officer at Harley-Davidson. 'Not only do we want customers to be inspired by the end result, we want them to enjoy the building process.'

'The authenticity of Harley-Davidson design comes by sweating the details from start to finish.' said Brad Richards, Vice President of Styling & Design, Harley-Davidson. 'We looked at every nut and bolt on the bike, all the finishes, and every small detail. Working with the LEGO team on this project allowed us to bring that same attention to detail to a collaborative product, and to celebrate a brand that inspired the imagination and creativity of many of us at Harley-Davidson from a young age, including myself.'

To celebrate the launch, LEGO Master Builders created a life-size model of the motorcycle, complete with silver coated parts, Wi-Fi animation control, sound and light effects to imitate a real Harley-Davidson® Fat Boy® and 6,000 special LEGO elements. The extraordinary creation took 865 hours to build, is made of 69,569 pieces and will be on display at select LEGO stores and Harley-Davidson events for fans to see.

The LEGO Creator Expert Harley-Davidson® Fat Boy® model is available for $99.99 directly from LEGO Stores and shop.LEGO.com exclusively for VIP members beginning July 17, 2019, with general public availability beginning August 1, 2019. Customers in the United States will also be able to purchase on Harley-Davidson.com and through Harley-Davidson Dealers across the country.

Disclaimer

Harley-Davidson Inc. published this content on 09 July 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 09 July 2019 12:57:03 UTC


© Publicnow 2019
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Jochen Zeitz Chairman, President & Chief Executive Officer
Gina Goetter Chief Financial Officer
Bryan Niketh Senior VP-Product Development & Operations
Paul J. Krause Secretary, Chief Compliance & Legal Officer
Julie M. Anding Chief Administrative Officer & Executive VP
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