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OFFON

HARLEY-DAVIDSON, INC.

(HOG)
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Harley Davidson : Pan America™ 1250 Special Becomes the #1 Selling Adventure Touring Motorcycle in North America

08/30/2021 | 11:00am EDT

Milwaukee, Aug. 30, 2021 (GLOBE NEWSWIRE) -- Since launching in February 2021, the Pan America™ 1250 Special adventure touring motorcycle has taken the motorcycling world by storm. In creating the Pan America™, Harley-Davidson leveraged its cutting-edge design and engineering capabilities to create both the Pan America 1250 and Pan America 1250 Special. Today, we are pleased to announce that the Pan America 1250 Special has become the #1 selling adventure touring motorcycle in North America.

Jochen Zeitz, Chairman, CEO and President, Harley-Davidson:
“Taking inspiration from our heritage, we wanted to create a motorcycle that redefined the adventure touring category and most importantly was designed and built in America. With the Pan America Special now the #1 selling ADV motorcycle model in North America, we targeted a selective expansion into adventure touring as part of the Hardwire Strategy with the goal to reach new and existing Harley-Davidson customers. Pan America is squarely built on our mission to deliver a timeless pursuit of adventure for our riders. Those who now own or have tested one of our Pan America’s absolutely love this bike - having sold out of our 2021 allocation, we are excited about what the future has in store for Pan America and for the Adventure Touring category at Harley-Davidson.”

### (HOG-F)

About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. www.harley-davidson.com.

Editors: For more information regarding Harley-Davidson motorcycles and products visit: h-dmediakit.com

Media Contact:
Paul James
Paul.James@harley-davidson.com
414.343.8735

Attachment


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2021 Pan America 1250 Special

2021 Pan America 1250 Special
Source: Harley-Davidson, Inc.

2021 GlobeNewswire, Inc., source Press Releases

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Financials (USD)
Sales 2021 4 404 M - -
Net income 2021 534 M - -
Net Debt 2021 4 978 M - -
P/E ratio 2021 10,9x
Yield 2021 1,44%
Capitalization 5 637 M 5 637 M -
EV / Sales 2021 2,41x
EV / Sales 2022 2,10x
Nbr of Employees 5 150
Free-Float 90,2%
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Harley-Davidson, Inc. Technical Analysis Chart | HOG | US4128221086 | MarketScreener
Technical analysis trends HARLEY-DAVIDSON, INC.
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Mean consensus OUTPERFORM
Number of Analysts 17
Last Close Price 36,64 $
Average target price 49,09 $
Spread / Average Target 34,0%
EPS Revisions
Managers and Directors
Jochen Zeitz Chairman, President & Chief Executive Officer
Gina Goetter Chief Financial Officer
Bryan Niketh Senior VP-Product Development & Operations
Paul J. Krause Secretary, Chief Compliance & Legal Officer
Julie M. Anding Chief Administrative Officer & Executive VP
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