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GENERAL MILLS, INC.

(GIS)
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General Mills : Raise your spoon to 100 years of Betty Crocker

10/21/2021 | 07:44am EST

news

Oct 21, 2021 • By Hanna Johnson

Inspiring 100 years of makers

Betty Crocker is an American icon. She's inspired home bakers and culinary enthusiasts for a century, delivering moments of joy with her recipes, products and expertise for life's celebrations, big and small.

"For the past 100 years Betty Crocker has had a special place in the hearts and homes of bakers across the world,"says JonathanPandit, manager, Brand Experience, General Mills. "Throughout the years, she's connected with makers in a meaningful and authentic way, from herearly days sharing cost-cutting cooking tips during World War II to today, where she's evolved to meet the needs of the diverse and creative making community."

Join the party with #CallMeBettyCrocker

To celebrate Betty's legacy, the brand is introducing the #CallMeBettyCrocker campaign, which invites you to be part of her 100-year history by submitting your favorite recipes for the chance to be featured on the iconic red box - for the first time ever!

Starting October 21 through December 31, culinary enthusiasts can go to CallMeBettyCrocker.comand submit a recipe - including at least one eligible Betty product - and share the story behind the recipe and how it's used for celebrations for the chance to have the recipe featured on a custom Betty Crocker package and win a Betty Crocker prize pack.

Betty Crocker is celebrating her 100th Birthday by giving fans a chance to bring their stories and recipes to life - on their own custom Betty Crocker box for the first time in the brand's history.

The #CallMeBettyCrocker recipe and story submissions will be judged on creativity, connection to the theme of traditions and celebrations and visual appeal.

"The goal of the campaign is to use this iconic moment in Betty's history to celebrate our community of makers, no matter your experience level, gender identity, ethnicity, or background," says Pandit.

The hashtag #CallMeBettyCrocker has more than 22,000 uses on social media already, which is one of the reasons the brand decided to lean into it for Betty's birthday.

"It's something consumers say when they're proud of something they've made or if they've surprised themselves with their skills," adds Pandit. "With this celebration of Betty, we want to remind consumers that Betty is a brand for anyone that shares the joy of making."

Follow @BettyCrocker and @GeneralMills on Instagram this baking season to follow along on all our Betty Crocker celebrations.

Hanna Johnson is a senior associate in Corporate Communications at General Mills, based in Minneapolis, Minnesota. She manages "A Taste of General Mills," and helps represent the company on various social media sites, and contributes to the company intranet and website. She began her career at General Mills in 2019. More posts by this author

Disclaimer

General Mills Inc. published this content on 21 October 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 October 2021 11:43:03 UTC.


ę Publicnow 2021
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