Log in
E-mail
Password
Show password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON
  1. Homepage
  2. Equities
  3. United Kingdom
  4. London Stock Exchange
  5. Future plc
  6. News
  7. Summary
    FUTR   GB00BYZN9041

FUTURE PLC

(FUTR)
  Report
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Future : launches Audience Data Platform, Aperture

09/09/2021 | 02:00pm EDT

New data platform unlocks Future’s rich intent-based audience, as well as new targeting capabilities across its suite of media titles for advertisers

Key benefits of the platform include:

  • Enhanced precision and scale: To target even the most difficult audience segments. Custom segments expanded via lookalike modeling and layered with behavioral and socio-demographic data
  • Behavioral and contextual targeting: The ability to share space with Future’s best editorial on highly relevant web pages, putting media in direct alignment with interested audiences
  • Content Commerce: Access to intent data signals from more than $1billion annual ecommerce sales, including clicks, transactions, and product details

NEW YORK, Sept. 09, 2021 (GLOBE NEWSWIRE) -- Future plc, the global platform for specialist media, has today announced the launch of its Audience Data Platform, Aperture. The intelligent platform allows advertisers to access Future’s rich first-party audience data captured across its vast portfolio of brands, helping them reach high-intent target audiences.

Aperture gives advertisers a transparent, privacy compliant and future-proof solution, with access to rich first-party audience segments and new targeting capabilities across more than 180 of Future’s digital brands, leveraging proprietary data from more than 300m monthly global users to inform advanced segmentation.

Future’s brands reach an incredible specialist audience, delivering impressive scale for advertisers, agencies, and programmatic partners. Engineered to operate as a single, unified solution to bring these online audiences to advertisers in real-time, Aperture enables unparalleled access to billions of monthly ad impressions and delivers targeted audiences across interests, behaviors, geographies, lifestyles and much more, with no impact from any potential changes to cookie use.

Aperture has increased Future’s addressable audience by 150% and empowers the delivery of audiences in-session, a vital characteristic to ensure campaign effectiveness around critical advertising milestones, such as Black Friday, where demand for inventory is high.

Future has also built proprietary price comparison technology for products and services, helping surface the best price for consumers on their path to purchase. This data, along with details of intent-based shopping captured through Future’s HAWK ecommerce technology, will inform Aperture with behavioral signals. In addition, Aperture intakes thousands of demographic signals from across the Future ecosystem each day and combines them with a robust email subscriber database to further identify and target audiences.

“We have created a world class first-party data solution for our partners, so they can remain confident that, no matter their needs, Future can reach their audiences at scale and with high efficacy. We believe the data opportunity we offer is unique within premium publishers and, with additional functionality set to be announced shortly, will be the best in class option for advertisers. Clients have already applied Aperture to their campaigns with fantastic results and we’re looking forward to seeing the platform flourish as we onboard more high value and unique data sets,” said Nick Flood, Global Commercial Operations Director at Future.

Large global brands across tech, gaming & entertainment, homes and women’s lifestyle are already reaping the benefits of the precision, scale and high-intent audiences that Aperture provides. An active campaign running on the platform has shown a 66% higher click-through rate (CTR) than using broad targeting techniques, showcasing the demonstrable impact high quality, first-party audience data and precision targeting has on campaign performance.

About Future

Connectors. Creators. Experience Makers.

Future is a global multi-platform media company and leading digital publisher, with scalable brands and diversified revenue streams. Every month, it connects over 300 million people worldwide with their passions, through expert content, world-class events and cutting-edge proprietary technology. Every year Future attracts millions of consumers to its brands’ websites, magazines, events and social spaces. Its factual production company Barcroft Studios specialises in producing amazing content, enjoyed and shared by millions of people worldwide.

Its market-leading portfolio of over 220 brands spans technology, games, TV and entertainment, women’s lifestyle, real life, music, creative and photography, sports, home interest and B2B sectors. Brands include Techradar, Gamesradar+, Country Life, woman&home, Marie Claire UK, Classic Rock, Guitar Player, FourFourTwo, TV Times, Homebuilding & Renovating, Decanter, Digital Camera, Guitarist, How It Works, Total Film, What Hi-Fi? and Music Week.

Media Contacts

Ginger May (UK)
naomi.whittome@teamgingermay.com 
(0)203 642 1124

Broadsheet (US)
ben@broadsheetcomms.com
(917) 826-1103 


Primary Logo

Source: Future plc

2021 GlobeNewswire, Inc., source Press Releases

All news about FUTURE PLC
10/12FUTURE : New Data Indicates the Future plc's Audience Intends to Spend $169 Billion this H..
AQ
10/07FUTURE : appoints Elizabeth Deeming as SVP of Group
PU
10/04FUTURE : Peel Hunt Upgrades Future To Buy From Add, Sets PT
MT
10/04FTSE Flat, Pound Could Fall if Market Forced to Scale Back Rate Rise Bets
DJ
10/04UK's Future Plc sees profit at top end of market outlook
RE
10/04FTSE 100 Edges Higher But China-Focused Stocks Drop
DJ
10/04FUTURE : completes on acquisition of flagship Dennis brands as part of expansion in wealth..
PU
10/04FUTURE : Taps Former CFO to Return to Post
MT
10/04FUTURE : to Hit Top End of Fiscal 2021 Adjusted Operating Profit Guidance
MT
10/04Future plc Announces Executive Changes, Effective 31 October 2021
CI
More news
Analyst Recommendations on FUTURE PLC
More recommendations
Financials
Sales 2021 600 M 824 M 824 M
Net income 2021 111 M 153 M 153 M
Net Debt 2021 195 M 267 M 267 M
P/E ratio 2021 44,3x
Yield 2021 0,07%
Capitalization 4 265 M 5 870 M 5 855 M
EV / Sales 2021 7,43x
EV / Sales 2022 5,65x
Nbr of Employees 2 037
Free-Float 92,6%
Chart FUTURE PLC
Duration : Period :
Future plc Technical Analysis Chart | FUTR | GB00BYZN9041 | MarketScreener
Technical analysis trends FUTURE PLC
Short TermMid-TermLong Term
TrendsBearishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 10
Last Close Price 3 560,00 GBX
Average target price 4 404,71 GBX
Spread / Average Target 23,7%
EPS Revisions
Managers and Directors
Zillah Ellen Byng-Thorne Chief Executive Officer & Executive Director
Rachel Bernadette Addison Chief Financial Officer
Richard Norman Legh Huntingford Non-Executive Chairman
Ying Li Chief Technology Officer
Jason MacLellan Senior VP-Operations & Information Technology
Sector and Competitors
1st jan.Capi. (M$)
FUTURE PLC104.83%5 870
NEWS CORPORATION33.00%14 213
SCHIBSTED ASA20.26%11 520
INFORMA PLC0.07%11 355
THE NEW YORK TIMES COMPANY2.61%8 917
CHINA LITERATURE LIMITED-6.66%7 463